Stage 2. Full implementation of the site (Content + SEO + Prod) Part 2

1. General goal of Stage 2

To implement a fully functional public website based on the already created Next.js architecture with:

• SSR / ISR / SSG for all indexed pages;

• correct SEO structure;

• integration of prepared content;

• release to production.

2. Types of pages to be implemented

Within Stage 2, existing templates are used, without expanding their quantity:

Mandatory:

• Home page

• Object catalog

• Object card

• Static SEO pages (legal, guarantees, process, FAQ, others)

Important:
The number of templates does not increase.
The number of content pages can be any (based on the same templates).

3. Content

We will gradually provide final texts (RU / UK / EN), each page contains:

• final URL;

• Title;

• Meta Description;

• H1;

• main text;

• FAQ (where applicable);

• CTA.

Format of delivery: DOCX / Google Docs (without “similarly”, without gaps).

Your task:

• correctly integrate texts into the corresponding templates;

• ensure SSR / SSG for indexed pages;

• do not change content without agreement.

4. SEO requirements (mandatory)

For all indexed pages:

• server-side <title>, <meta description>, <h1>;

• canonical without parameters;

• hreflang (uk, ru, en + x-default);

• sitemap.xml (prod domain);

• robots.txt (closed /api, /interface, technical pages);

• correct handling of 404;

• schema.org (Organization, RealEstateListing, FAQ — as appropriate).

5. Redirects

• 301 redirects from old SPA URLs to new Next.js URLs;

• no chains;

• preservation of SEO weight.

6. Languages

In Stage 2:

• actively use UK / RU / EN;

• architecturally, there remains the possibility of adding other languages (DE / ES / FR) without their publication and indexing at this stage.

7. Staging / Prod

• Staging — for checking before release;

• after acceptance — release to production;

• canonical points to the prod domain.

8. Acceptance of work (checklist)

Stage 2 is considered completed if:

• all pages open;

• View Source contains full HTML content;

• sitemap and robots are available on production;

• 301 redirects work;

• hreflang and canonical are correct;

• SEO structure meets requirements;

• the site works stably in production.

9. Important note

At this stage:

• do not add new templates;

• do not expand functionality beyond the specifications;

• do not publish new languages without separate agreement.

We will gradually provide content for integration.
After completion — we will conduct a check according to the checklist and acceptance of Stage 2.