FINERRA

🔧 Technical assignment for the targetologist

🎯 Goal:

To test demand for the mobile application FINERRA — an AI-powered money assistant, gather leads (emails or registrations), and evaluate conversion/interest in the product in Israel.

📱 About the project:

• Name: FINERRA

• What it is: An AI-based app that helps manage personal finances (budget, investments, savings).

• Uniqueness:

  • Smart income distribution

  • Savings tips based on AI

  • Financial challenges

  • Investment recommendations based on goals

• Website / landing page: [insert link or indicate "in progress"]

🌍 Target audience:

• Israelis (Hebrew speakers)

• Men and women aged 20–35

• Interested in: personal finance, investments, money management, AI, startups, freelancing, productivity

• Values: financial independence, self-management, technology, smart lifestyle

📍 Important clarifications:

• All creatives and texts are in Hebrew.
  You (the targetologist) create the concept, and I as the client translate texts into Hebrew and give final approval.
  There may also be Hebrew adaptations for stories / reels / landing pages (on my side).

💰 Budget and timeline:

• Budget: 500 ₪

• Test duration: 5–7 days

• Platform: Facebook + Instagram (Meta Ads), if desired TikTok Ads

🧠 Your tasks:

1. Research and select target audience

   • Segment by interests, behavior, age

   • At least 2–3 audience variations

2. Create creatives:

   • Minimum 3–4 options (static + 1 video / animation preferred)

   • For each creative — offer and text (I will translate into Hebrew)

   • Formats: 1:1 (feed), 9:16 (stories/reels)

   • Approach examples:

     • "Save money with an AI-based personal assistant"

     • "The future of money management — now in one app"

     • "Stop wasting, start investing"

3. Set up advertising campaigns:

   • A/B testing for audiences and creatives

   • Optimize for leads (or traffic if landing page has no form)

   • Geo: Israel, language — Hebrew

4. Analytics integration:

   • Meta Pixel, conversion tracking

   • If needed — event setup

5. Lead collection and transfer:

   • Lead form in Meta / on landing page

   • Transfer of applications to Google Sheets / Email / Telegram (by agreement)

6. Report and recommendations:

   • Final report: which combinations worked, cost per click/lead, reach, engagement

   • Recommendations for scaling or next steps

📊 Target metrics (approximate):

• CTR: > 1.5%

• CPC: < 2 ₪

• CPL: up to 8–15 ₪

• Goal: at least 30–40 leads during the test period

📝 What I provide:

• Translation of all texts into Hebrew

• Link to landing page or data collection form (if ready)

• Quick feedback on approval

📌 Result:

• Tested hypotheses: offers + audiences + creatives

• Summary report on campaign results

• Understanding whether there is real demand and which direction to move

📞 Work format:

• Remote, freelance

• Communication: Telegram / WhatsApp / Email

• Reporting: brief update once every 2 days + final report