Google Ads advertising setup for regional promotion (Odesa)

Technical Assignment (TA) for Google Ads advertising setup for the company BTI №1 (Odesa)

1. General information about the company:

• Company name: BTI №1
  
  

• Website: https://bti1.com.ua/ (services are being populated)
  
  

• Promotion region: Odesa and Odesa region
  
  

2. Campaign goals:

• Obtain targeted inquiries and calls from potential clients.
  
  

• Increase brand awareness in the region.
  
  

3. Service description and semantic core:

• Full list of services and SEO keywords (in Russian and Ukrainian) available at the link: Google Sheets.
  
  

• The file contains:
  
  

  • Service names in Ukrainian and Russian.
    
    

  • SEO keywords (focus and additional).
    
    

  • LSI phrases.
    
    

  • Headings, Title, Description.
    
    

  • Competitive links for analysis.
    
    

4. Target audience profile:

• Property owners requiring documentation processing.
  
  

• Developers, private individuals, legal entities, entrepreneurs
  
  

• People seeking quick, quality, and professional solutions for permits and putting real estate into operation.
  
  

5. Campaign structure:

Divide campaigns by languages:

• Ukrainian.
  
  

• Russian.
  
  

Each campaign should be structured by services according to the table, with a clear division into ad groups.

6. Ad requirements:

• Use keywords from the file.
  
  

• Mandatory use of regional references ("Odesa", "Odesa region").
  
  

• Emphasize quick service delivery, transparency of prices, professional team.
  
  

• Use ad extensions:
  
  

  • Sitelinks (additional links to popular services).
    
    

  • Callouts (clarify advantages: fast, no hidden payments).
    
    

  • Structured snippets (e.g., "Types of services: document processing, legalization of self-built structures, technical passports").
    
    

  • Location extensions (office address in Odesa).
    
    

  • Contact extensions (phone number).
    
    

IMPORTANT:

Detailed examples of settings and effective advertising approaches to be used during campaign setup are available at the link. Use this file for a more precise understanding of our expectations and desired results.

7. Preferred ad text format (example):

Headline: Building Permit in Odesa | Free Consultation

Description: Fast permit processing for construction. Legal support. Expert team. No hidden payments.

Link extensions: Legalize self-built | Technical passport processing | Property registration | Online consultation

8. Competitor analysis links:

Screenshots of competitors' ads

It is recommended to follow the best practices of competitors shown in the screenshots.

9. Landing page requirements:

• Each landing page must correspond to the ad text.
  
  

• Pages are being populated; the contractor should provide recommendations for improving landing pages to maximize conversions.
  
  

10. Analytics and conversions:

• Mandatory integration of Google Analytics and Google Tag Manager.
  
  

• Setup of conversion tracking:
  
  

  • Calls from the website.
    
    

  • Form submissions.
    
    

  • Clicks on contact details.
    
    

11. Geographic targeting:

• Exclusively Odesa and Odesa region.
  
  

12. Setup and optimization:

• The contractor must set up the campaign from scratch and ensure initial optimization.
  
  

• After launch: weekly analysis of results, adjustment of bids, keywords, and texts.
  
  

13. Expected results:

• Stable inquiries and calls from the target audience.
  
  

• Reduction of cost per conversion through proper setup.
  
  

14. Proposal format from contractors:

• Detailed description of the approach to work.
  
  

• Examples of successful cases in service sectors, especially in real estate and construction.
  
  

• Estimated monthly budget and recommended initial bids.
  
  

• Timeline for campaign setup.
  
  

15. Important:

• The contractor must be prepared for communication, consider the company's specifics, and propose an optimization strategy after campaign launch.
  
  

• Please specify realistic timelines for work completion.
  
  

Please respond as specifically and detailed as possible to all listed points.

P.S. We are selecting a contractor for ongoing cooperation