Google Ads for offline school

Hello! My name is Erik Egorov.
I am a digital marketer with over 8 years of experience. I have worked with government, private, and international companies focused on European, US, and Asian markets. My specialization is launching and scaling digital campaigns with a focus on product and performance marketing.

Briefly about me:
- Higher education in management, supplemented with courses in entrepreneurship, creative management, marketing, advertising, and brand strategy
- More than 5 specialized areas in digital marketing: from setting up advertising channels to building sales funnels, commercial copywriting, and website creation
- Over 50 projects under my belt — from FinTech and Crypto to EdTech and E-commerce

I will set up effective contextual advertising in Google Ads with an emphasis on results, analytics, and return on investment.
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Work stages:
- Website and competitor analysis. I will identify strengths and weaknesses, growth points, and unique positioning.
- Gathering and clustering semantics. I will compile a semantic core, work out key queries, exclude irrelevant ones — for maximum accuracy of display.
- Proper campaign structure. I will divide keywords into campaigns and groups for better manageability and optimization.
- Collecting negative keywords. I will exclude non-targeted queries to reduce budget spent on useless impressions.
- Developing ads. I will write catchy texts with extensions: clarifications, quick links, structured descriptions, phone number, address, price, and others — everything that increases CTR and trust.
- Setting up analytics and goals. I will install Google Analytics, Yandex.Metrica, configure goals, events, and if necessary — CRM integration.
- Setting up media advertising (GDN). I will create creatives and launch reach campaigns to increase brand awareness and repeated touches.
- Remarketing. I will bring back lost users and remind those who have already shown interest about the product.

I suggest discussing in more detail

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Good day! I have 8 years of experience with Google Ads.

I am ready to familiarize myself and conduct an audit of your current account, provide recommendations, an action plan for optimization and achieving KPIs, and accordingly implement.

I can provide an example of an audit.

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I am engaged in Google advertising and targeting, with 4 years of work experience, and have cases in various directions.

Before starting work, I conduct an audit of the advertising account and website to identify growth points and to understand exactly how I can help. I do these free of charge and present them during an online meeting.
Here is an example of an audit👇
https://docs.google.com/presentation/d/14EHeoYn3xMbo4q0SiTpWkqDzVyQxesd8irNEgpIQlCE/edit?usp=sharing

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Hello!

We are an officially registered Web Studio specializing in turnkey website development, graphic design, and digital marketing. Our professional services will help you reach new heights in the online space.

Ready to take orders and execute according to your wishes.
Write in private messages — we will provide you with a brief and discuss the project in more detail.
Budget and deadlines are discussed individually.

Have a nice day :)

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Good day, I am interested in your project. I am confident that the task matches my professional skills and experience.

I am ready to pay close attention to details and ensure high-quality execution of the task. I have experience working on similar projects and understand your project requirements well.

I would appreciate the opportunity to discuss your expectations in more detail and jointly find optimal solutions. I am ready to start work immediately and ensure the successful implementation of your project ideas.

Looking forward to collaborating!

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