Budget: 10000 UAH Deadline: 30 days
Hello! My name is Erik Egorov.
I am a digital marketer with over 8 years of experience. I have worked with government, private, and international companies focused on European, US, and Asian markets. My specialization is launching and scaling digital campaigns with a focus on product and performance marketing.
Briefly about me:
- Higher education in management, supplemented with courses in entrepreneurship, creative management, marketing, advertising, and brand strategy
- More than 5 specialized areas in digital marketing: from setting up advertising channels to building sales funnels, commercial copywriting, and website creation
- Over 50 projects under my belt — from FinTech and Crypto to EdTech and E-commerce
I will set up effective contextual advertising in Google Ads with an emphasis on results, analytics, and return on investment.
Work stages:
- Website and competitor analysis. I will identify strengths and weaknesses, growth points, and unique positioning.
- Gathering and clustering semantics. I will compile a semantic core, work out key queries, exclude irrelevant ones — for maximum accuracy of display.
- Proper campaign structure. I will divide keywords into campaigns and groups for better manageability and optimization.
- Collecting negative keywords. I will exclude non-targeted queries to reduce budget spent on useless impressions.
- Developing ads. I will write catchy texts with extensions: clarifications, quick links, structured descriptions, phone number, address, price, and others — everything that increases CTR and trust.
- Setting up analytics and goals. I will install Google Analytics, Yandex.Metrica, configure goals, events, and if necessary — CRM integration.
- Setting up media advertising (GDN). I will create creatives and launch reach campaigns to increase brand awareness and repeated touches.
- Remarketing. I will bring back lost users and remind those who have already shown interest about the product.
I suggest discussing in more detail