Google Merchant Center / Performance Max (E-commerce)
We are looking for a strong specialist for long-term cooperation in advertising on Google Shopping / Merchant Center / Performance Max.
About us
We already have:
- advertising set up
- Merchant Center operational
- Performance Max campaigns launched
- a website, analytics, and sales
However, the advertising is currently not providing the return on investment that it should.
We need a person who:
- will look at everything with a professional eye
- will find weaknesses
- will improve advertising effectiveness
- will help achieve stable ROAS and profit
What needs to be done
- audit of the advertising account
- analysis of Performance Max
- optimization of Google Shopping
- analysis of the product feed
- improvement of conversions
- cost optimization
- scaling what works
Important
We are looking for a specialist, not an agency.
We do not want to pay for:
- managers
- account departments
- offices
- "intermediaries"
We want to work directly with a person who:
- manages the advertising themselves
- analyzes themselves
- makes decisions themselves
- and is responsible for the results
One important point
We ask for understanding, but maximum transparency in work is important to us.
Previously, we worked with two companies, and as a result, there were many expenses and little real outcome. Therefore, we now want to see:
- a short daily report of completed work
- what exactly was changed
- what was analyzed
- which hypotheses are being tested
- what results this gives
For us, this is not about "control for the sake of control," but about understanding what we are paying for and where the advertising is heading.
It is important for us
- real experience in e-commerce
- experience specifically with Google Merchant Center and Performance Max
- understanding of advertising economics
- experience in improving ROAS
- adequate communication
- willingness to work long-term
In your response, please include:
- which niches you have worked with
- what results you achieved
- whether you have worked with Performance Max
- examples of cases
- your work cost
We are looking for not just "a button pusher," but a strong partner who will help make advertising profitable.
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I will reformat your Performance Max campaigns and optimize the structure of the product feed in Merchant Center to achieve a stable target ROAS without wasting money on brand traffic and illiquid positions.
What bidding strategy are you currently using in Performance Max, and are your products divided into separate buckets based on margin and popularity, so that Google's algorithm doesn't spend 80% of your budget promoting a few random items with zero return?
The niches I have worked with, examples of live e-commerce cases with increased net profit, and the fixed cost of my direct work without intermediaries will be sent in personal correspondence.
Similar completed project: Доплата по проекту Google ads