INFLUENCE OF PERCEIVED VALUE ON CUSTOMER'S ATTITUDINAL LOYALTY TOWARDS

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Курсова робота на 13.08 (англ мовою)

Тема: INFLUENCE OF PERCEIVED VALUE ON CUSTOMER'S ATTITUDINAL LOYALTY TOWARDS GREEN BRANDS

- 85+% унікальності 

- 22 сторінки 

- плану немає 

- методичка є 

Примітка: коментар від викладача

I appreciate you have chosen very interesting and currently significant topic of attitudinal loyalty to green brands.

I offer an efficient way to cooperate – therefore I would like to ask you to do some activities in preparation for the meeting: 

1. read the material on the faculty's website - methodological instructions for writing the coursework 

2. write down keywords or concepts that you can highlight in the title of the coursework topic (Something like: customer's attitudinal loyalty, customers' attitudinal loyalty towards green brands, customer's perceived value, influence of customer's perceived value upon the customer's loyalty) 

3. search for literature sources according to the keywords listed and compile a list of scientific articles corresponding to the topic 

4. after reading the summaries of the selected articles, think about the expected chapters of the coursework, answering the questions of the topic: 

- what does the concept of customer's attitudinal loyalty contain

 -what is involved in the concept of green brand

-what is involved in the concept of customer's attitudinal loyalty to green brand

-what is involved in the concept of customer's perceived value  

how can be related customer's perceived value of particular product and customer's attitudinal loyalty

-if customer's perceived value of particular product has inspired customer's attitudinal loyalty, how this relationship empowers customer' behaviour when he considers product of green brand 

- how customer's attitudinal loyalty towards green brand is inspired by the perceived value of green product or service.