It is necessary to conduct a consultation on setting up the integration of KommoCRM and Google Analytics, as well as Yandex Metrika regarding the transfer of data about the lead status when moving to the "qualified" stage of the funnel.
That is, the trigger is the lead moving to a new stage of the funnel.
All accompanying tags, including the client ID for Google and Yandex, are already successfully recorded in the CRM fields.
Goal: to show Google and Yandex systems which traffic from ads is targeted, so that further displays are tailored to the target audience.
The hitch is what needs to be done on the Google and Yandex side (create a separate event, set an additional goal, or something like that?), as well as how to correctly pass the data to them from the CRM.