Integration of Facebook Pixel and Google Ads conversion tracking
The website needs to be prepared for the launch of advertising (Meta Ads and Google Ads) and set up correct tracking of applications.
1. Install the Meta Pixel on all pages of the website (in the <head> of each page).
Ensure that the PageView event is sent correctly and without errors.
2. Set up the Lead event.
It should trigger only after the successful submission of the form (application), not just on click.
This can be implemented through the Submit button or through a thank-you page after the application.
Use fbq('track', 'Lead').
3. Connect Google Ads conversion tracking.
After the form submission, the conversion should be sent to Google Ads.
4. Verify the domain in Meta (Business Manager) by any means (meta-tag or DNS) and add the domain to traffic permissions.
5. Check the operation:
- PageView and Lead should appear in Meta Events Manager after a test application
- Conversion should be recorded in Google Ads
- Pixel should be active without errors
Important:
- the Lead event should trigger only after a real application
- avoid event duplication
- everything should work stably on both computers and mobile devices
Result:
- the website is operational
- applications are received via email
- Meta Pixel works and sends Lead
- Google Ads receives conversions
- everything is tested and ready for the launch of advertising
Client's review of cooperation with Viktor Frankovskyi
Integration of Facebook Pixel and Google Ads conversion trackingHe did the job well, explaining all the steps of the work.
Freelancer's review of cooperation with Alla Shtaltovna
Integration of Facebook Pixel and Google Ads conversion trackingThank you, Alla, for the interesting project and trust! The task was clear, and the communication was prompt and constructive. The client is very attentive to details and technical nuances of setting up Google Ads, which helps to do the work as efficiently as possible. All questions were resolved quickly, and payment was received on time. I recommend collaborating and will be happy to assist with new projects!
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1762 19 0 1 Hello, Alla!
Our IT company creates and improves websites that operate stably, quickly, and solve specific business tasks for clients. We are engaged in developing websites "from scratch" as well as enhancing existing solutions, increasing their performance and user experience for your users.
We have experience in:
- developing responsive and fast websites on various platforms (WordPress, OpenCart, Shopify, WIX);
- integrations with payment systems, CRM systems, external services, and internal systems;
- optimizing the performance and security of websites;
- setting up analytics and basic SEO tools;
… - software development and automation of business processes: managing customer databases, resource accounting, automating repetitive tasks, integrations with third-party systems;
After completing the project, we provide 14 days of technical support, during which we help adapt the system to your final business processes and consult on any questions regarding the field of work performed. Thanks to the free support of the completed project, this allows you to be confident that the developed solution operates stably from the moment of launch and does not require any additional adjustments.
We work in a structured, responsible manner - focused on results that meet your business goals.
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95478 1271 1 10 Hello. I have experience in setting up conversions for GA/Pixel. I am ready to collaborate.
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3152 34 0 Hello.
What is the website made on?
For Google Ads, should it be done through GTM?
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475 2 0 Hello! Ready to discuss and complete your order.
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726 9 1 Hello! After reviewing your project, I am ready to start working on it. I can offer optimal solutions to achieve the best result.
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1045 7 0 Hello! The task of installing codes and setting up Lead events is completely clear to me. I am ready to implement the correct conversion tracking so that events trigger only after the successful submission of the form, without duplicates.
My work plan:
Website audit: First, I will check the structure of your website and the method of form submission (AJAX, redirect to thank-you page, or standard submit) to choose the optimal way to implement events.
Code integration: I will place the Meta Pixel and Google Ads tracking.
Lead setup: I will write the logic fbq('track', 'Lead') specifically for successful submission.
…
Verification: I will help confirm the domain in Business Manager.
Why me:
In my project https://integraljobs.cz/, a similar logic for working with forms through asynchronous requests has been implemented. I know how to set up tracking so that it works reliably on all devices.
For an accurate assessment of timelines, I need to see the website or its code. I am ready to discuss the details in the chat!
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2853 63 5 Hello! I can do this task, I literally did it a couple of days ago, I have a lot of experience in setup, please let me know what the website is built on so I can assess the timelines and costs, to avoid duplicates, it is also necessary to send a server event.
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