A consultation of 30-40 minutes is needed in Google Meet format regarding the promotion of a mobile application!
What is the problem? Google is not yielding results; there is targeted traffic, conversions on the site, and even a certain share of downloads. There are no targeted actions and a high % of deletions.
Project description:
In France, there is a system (+ law) that allows tourists, after visiting the country, to get their VAT back. If I am not an EU resident and live in any other country (not part of the EU), I can fly to France for a few days, make purchases, and then during departure, arrange for a VAT refund. Sometimes this is a good amount, up to 15% of the purchased goods.
Subsequently, businesses like Global Blue appeared in this area: https://www.globalblue.com/ru/shoppers/manage-refunds
Which allow automating the refund process, without the need to stand in various queues and cash registers. Everything is done through a mobile app.
User actions: it is enough for them to install the app, during the purchase in the store, they need to tell the seller to issue them not a regular receipt, but a specially filled form for VAT refund in the name of the company providing the app. Before leaving the country, all this needs to be uploaded to the App, link their passport details, generate a Tax refund, and submit the application through a special government terminal at the airport.
After a few weeks of submitting the application, the user receives the VAT refund on their card.
Promotion difficulties:
To find tourists who are flying to France (and are not EU residents)
To correctly present them with the sequence and instructions
The main goal-conversion is the final step in the application, where the user generates an application for Tax refund.
If you have read this far and have successful promotion cases! Let's talk. But be sure to describe your cases. This task is essentially a "filter" for performers to create the main task.
Google Drive