Consulting with Expandi at LinkedIn

It is necessary to set up and launch advertising campaigns on Facebook and Instagram for a legal services website for Ukrainians who are abroad and cannot access them there for various reasons. The main goal is for a potential client to see a solution to their document problems and click on the call to action to go to the landing page. Required experience/questions for the performer: 1. Experience in setting up and conducting effective advertising campaigns on Facebook and Instagram. Having certificates from Facebook is welcome. Desired experience in conducting campaigns for Ukrainians abroad or legal, consulting services, etc. 2. A proven practical approach to reducing lead costs and conversion. Setting up various metrics through which this task can be addressed. Tasks: 1. Setting up Ads Manager, various metrics for effective result analysis. 2. Setting up the audience (lookalike audiences), type of optimization, and display schedules. 3. Creating advertising messages. 4. Connecting/setting up payments. 5. Passing campaign approvals and avoiding bans from FB. 6. Analyzing ad quality and implementing improvements that affect auction prices to continuously work on reducing lead costs and conversion for long-term operation.

We are looking for an SMM specialist to manage the school's (offline) page, who can convey the school's values through social networks and build trust. What needs to be done Shooting: Once every 2 or 3 weeks, come to the school to shoot content for the upcoming weeks—photos, videos, stories. Publications: 2 posts per week + 2 series of stories per week. Content plan: create independently for a month ahead, coordinate with us.

Need to package the profile on Instagram. I am considering specialists of different levels (beginner or intermediate level). ✅ 12 posts Writing and adapting texts using ChatGPT (I will provide a paid subscription for work) Preparing content for publication and publishing Selecting headlines and calls to action Developing voiceovers in Elevenlabs (I will provide paid access if needed) ✅ Stories 40-50 Preparing content for stories Developing scripts and sections Designing and publishing stories ✅ Content plan Developing a content plan for the month Planning topics and sections Agreeing on content ✅ Cover generation Creating covers for posts using AI tools (I will provide everything needed for this) Designing in a unified brand style ✅ Working with texts Writing and editing texts Adapting content for the target audience ✅ Simple video editing Basic editing of Reels and Stories Cutting material Adding music, titles, and simple transitions

Hello! I am looking for a person who can help me develop my businesses on social media. I need a marketer with analytical thinking.

We are looking for a person to manage the social media of a therapeutic kindergarten and children's development center on a permanent basis. What needs to be done: • daily posts on Instagram and duplicate them on Facebook; • prepare a content plan for the month; • publish ready-made videos provided by our video editor; • create short videos of 30–40 seconds using photos and videos sent by our teachers after classes; • quickly create simple advertising layouts, banners, or images for publications as needed; • publish information about the center, therapies, and individual classes; • add videos to YouTube twice a month; • add photos and updates to Google Business Profile twice a month; • occasionally make simple edits on the Tilda website, such as changing promotions, text, or photos. If you are not familiar with Tilda, we will teach you; • work according to a ready-made scheme. We will show the first publications, then you need to work independently. It is important to understand that this is a therapeutic kindergarten and children's development center. The content must be neat, professional, and trustworthy. We need a responsible person who works systematically, meets deadlines, does not require constant reminders, and can organize their work independently.