Content Manager / SMM

Key tasks:

creation and publication of materials about roads, infrastructure, interesting and useful places for drivers to rest (primarily Warsaw);

preparation of content on important social topics affecting professional drivers and amateur drivers;

coverage of current news and events in the transport sector: updates in traffic regulations, logistics news, civil transport, changes in labor legislation;

generation of content about working conditions for drivers and career growth opportunities;

generation of content related to transport, its repair, sharing and rental services, as well as events (meetings, festivals, shows);

constant monitoring of trends on TikTok and Instagram to find viral videos in the transport niche, publication on behalf of the platform;

management of social media (Meta, TikTok) to attract an audience;

organization of paid placements on strategically selected platforms;

Requirements:

cases of increasing subscribers and reach (it would be good if this is the portfolio)

experience in the SMM field of at least 2 years, preferably on projects related to transport, logistics, or automotive themes;

ability to create engaging and captivating content aimed at drivers and the automotive audience;

good understanding of the transport industry, current issues in logistics and transportation;

knowledge and interest in automotive topics, trends, news in the field of transport and infrastructure;

confident use of Meta, TikTok platforms and analytical tools to track the effectiveness of publications;

experience in finding and publishing viral content aimed at a wide audience;

ability to adapt content to current trends and interests of the target audience;

willingness to quickly respond to news events and timely adapt the content strategy;

high level of self-organization and responsibility, readiness to work in a dynamic environment;

ability to interact with the audience on social media;

skills in increasing reach and engagement on social networks;

practical experience in promoting a brand through social media;

conducting research and market analysis to create relevant and in-demand content;

support and development of the corporate blog and company social networks.

participation in the development and implementation of content campaigns and promotions;

cases of increasing subscribers and reach;

Working conditions:

flexible schedule

remote

salary based on interview results;