Company Name: BLACK UNICORN
Company Activity: online sales, gifts
Product/Service Description: coffee, drinks, mood accessories, candles, clothing, motivational accessories
Distribution Channels and Sales Geography: Instagram, website
Target Audience Profile: youth, adult girls, companies
Existing or Likely Positioning:
BLACK UNICORN is:
Not: childish, fairy-tale, sweet.
Main Competitive Advantages of the Company/Product/Service: unique coffee and tea recipes, personal items with unique design (aroma)
What elements should the logo consist of?
- from a brand name and a graphic element
A black foal, with a colorful, bright inner world
What word or phrase will be used in the logo? BLACK UNICORN
Does the company have a slogan that needs to be added to the logo?
Slogan.
Delicious. I know.
Is the logo being created for the first time or has it existed before and is currently being recreated – rebranding?
For the first time
Are there desired main colors? If so, which colors do you prefer?
Black and colorful undertone
What should the logo be like?
- simple, concise
- minimalistic
- bright
- image-based, status-oriented
- dynamic
- modern
- abstract
- technological