Logo for a Canadian tattoo studio

Technical assignment: Logo for the tattoo studio "Inkspire"

1. Project name:

Inkspire
(a play on words: from “ink” and “inspire”)

2. Overall brand idea:
Inkspire is a modern, stylish tattoo studio in Canada that combines creativity, individuality, and professionalism. The name reflects both the physical aspect (tattoos, ink) and the emotional aspect - inspiration, self-expression through art.

3. Main tasks of the logo:
 • Express the uniqueness of the studio through a visual image.

 • Be recognizable, modern, and minimalist.
 • Work in both digital format (social media, website) and printed materials (clothing, merchandise, business cards, signage).

4. Style preferences:
 • Modern, stylish, slightly bold.
 • Artistic accents can be added, reminiscent of ink strokes, a pen, a tattoo machine needle, lines, or dot elements.
 • It is preferable to avoid classic "old-school" tattoo motifs unless they are reworked into a minimalist or unique form.
 • Visual connection to the art of tattooing, but not cliché — it is important for the logo to stand out among other studios.

5. Color scheme:

Dominant color — #ff3a1f.
Additional shades — at the designer's discretion, if necessary for contrast or accents.

6. Variants of execution:

Several logo variants will be needed:
• Full-format logo (with the sign and text “Inkspire”)
• Vertical and horizontal versions
• Icon/sign separately (without text) — for social media, favicons, and stamps
• Black-and-white version
• Inverse version (on a dark background)

7. Preparation for printing:
• Vector sources: AI / SVG / EPS
• Ready versions for printing on clothing (t-shirts, hoodies, hats, etc.)
• Consider the specifics of silk screening and heat transfer
• The logo must be suitable for single-color printing
• Files: PNG (in high resolution), PDF (for printing)

8. Additional:
• If there are ideas for a stylistic element (for example, an ink drop, a stylized pen, a tattoo machine needle), you can suggest 2-3 options — we will choose the best one.
• The logo should look good on both white and dark backgrounds.
• It is advisable to create a visual example of how the logo looks on clothing (mockups).

9. Deadlines:
Specify the deadline for the first options (2-3 or more options)

10. Cost:

Please specify the exact amount right away.