Brand Name: YuVi Pop Business Type: Etsy shop for collectibles and accessories Shop Language: English (the shop is English-speaking, but development is in Ukraine)
ABOUT THE BRAND AND PRODUCTS
YuVi Pop is a shop on the Etsy platform specializing in selling stylish and unique collectible items and accessories:
- Enamel Pins on various themes
- K-pop collectibles: Lomo cards, Trading cards, Photo cards
- Keychains & Charms in K-pop and pop culture style
- Mini Toys & Figures
Target Audience: young people aged 13-30 (mostly girls), K-pop music fans, pop culture collectors, lovers of cute and stylish accessories.
DESIRED LOGO STYLE
Color Palette: pastel shades (lilac, pink, yellow, turquoise, blue) with bright accents
Aesthetic: Cute/Kawaii style with K-pop elements
Design Elements: cute animals (stuffed bears, rabbits), hearts, stars, musical notes, keychains, bags, accessories, characters
Shape: oval or round composition that can serve as a keychain or badge
Font for the text "YuVi Pop": bright, modern, easily readable, energetic character
Decorative Elements: sparkle, gradients, volume, confetti, stars, hearts
REFERENCE PHOTOS
Attached to the project are 3 reference images of logos that can serve as inspiration:
- Example 1: Cute design of YuVi Pop with playful elements
- Example 2: Alternative version with plush animals
- Example 3: YuVi Pop as a decorative keychain with a K-pop character
The designer can use these samples as inspiration or create their own original concept while adhering to the aesthetic requirements.
I will also provide photos of the shop's products (enamel pins, lomo cards, keychains, mini toys) to understand the scale and quality of the products.
KEY REQUIREMENTS FOR THE LOGO
- Recognizability and ease of scaling
- Good readability in small sizes (for product photos, profile badge)
- Functionality on light and dark backgrounds
- Compliance with K-pop and pop culture aesthetics
- Attractiveness to a youth audience
- Versatility for use as an emblem, watermark, seal on packaging
DELIVERY FORMATS
- Vector files: AI, EPS, PDF
- Raster files: PNG and JPG in high quality
- Variants: full color, black and white, single color
- Different sizes for use on Etsy (web, print, social media, packaging)
BRAND CHARACTER
Fun and playful, modern and trendy, inspired by K-pop culture, cute and friendly, collectible and exclusive, aimed at youth.