Company Name: GIGANT Fishing
Company Activity: We sell professional fishing gear, baits, tackle, and equipment for trophy fishing
Product/Service Description: Fishing products (rods, reels, clothing, tourism, equipment, accessories)
Distribution Channels and Sales Geography: Ukraine, online and local store
Target Audience Profile: people aged 20-60, average budget
Current or Likely Positioning: A place where you can buy everything for fishing and recreation
Closest Competitors: https://www.nashtackle.co.uk/, https://ibis-gear.com/, https://flagman.ua/shops/ternopil, https://carpdream.com.ua/, https://carpelit.com.ua/, https://carpzone.com.ua/, https://carp-shop.in.ua/ua/, https://bereg.ua/ru/, https://puhach.com/, https://www.orientrods.com/uk/, https://crazycarp.com.ua/, https://carpio.ua/?srsltid=AfmBOoqVMlqjwv1OjvZxjS9LER8WHw6maW7B0ofTN-AYU91gUMqU0GqI, https://bounty.fish/, https://trinitybaits.com.ua/
Key Competitive Advantages of the Company/Product/Service: variety of brands, price, quality
What elements should the logo consist of?
- only the original brand name
What word or phrase will be used in the logo? GIGANT FISHING
Should the logo be bilingual or trilingual? No
Does the company have a slogan that needs to be added to the logo? Not needed
What should be depicted in the logo? Text
Is the logo being created for the first time or is it being recreated – rebranding (if rebranding, please add an image of the current logo)? The logo is being created for the first time
Indicate if it is necessary to maintain continuity of the logo (the new logo features elements of the previous one): No need
Are there preferred main colors? If so, which colors do you prefer? Black, yellow, white
What should the logo be like?
- simple, concise
minimalistic
single-colored or monochrome, if monochrome — specify the color
(Black and white format)
image-based, status-oriented
modern
abstract
technological
Which brand do you consider successful in this category of goods or services, and why? https://www.nashtackle.co.uk/, https://ibis-gear.com/, https://flagman.ua/shops/ternopil
Are there any unwanted elements for use in the logo? No depiction of human figures.
In what format do you wish to receive the output material? Needed for print as well as for graphic use
Please indicate any additional information that you consider important.
Please provide three options.
1. Fish in several variations (I am sending an example)
2. The text GIGANT and GIGANT fishing (to see how it looks together and separately)
3. Combine the fish and the text.
