Need to develop:
- Logo for the fishing marketplace website.
- Set of icons for the main product categories on the site.
Logo
- Main requirements
The logo should be associated with:
- fishing;
- buying and selling equipment;
- the fishing community;
The logo must be modern, easy to read, and look good both in full size and in small format, for example, in the website header, mobile version, favicon, or app icon.
Logo style: minimalist, clean, without excessive detailing.
2. Desired style
Possible visual elements:
- fish silhouette;
- hook;
- fishing rod;
- float;
- advertisement element, tag, price tag, or marketplace;
- combination of a fishing symbol with a buying/selling element.
It is not desirable to make the logo too cartoonish or overloaded with details.
3. Logo options
Several versions need to be prepared:
- main horizontal logo;
- compact version of the logo;
- separate icon/sign without text;
- monochrome version;
- version for dark background;
- version for light background.
Category icons
1. General requirements
A set of icons for the site categories needs to be developed. The icons should be designed in a unified style with the logo and with each other.
The icons must be understandable even in small size and look good in the website interface.
2. Icon style
Desired style:
- minimalist;
- linear or semi-flat;
- without excessive detailing;
- uniform line thickness;
- equal visual weight;
- adapted for light and dark backgrounds.
