About the product
RationFit is a mobile app for meal planning. Users create their own meal plan, choose ready-made recipes, automatically receive a shopping list, and work towards their goal (weight loss, muscle gain, maintaining shape).
The product is designed for an international audience, so the logo must work without being tied to language and cultural context.
Task
Develop a logo icon for the app and its extended version (icon + text logo).
Style and direction
— Minimalism, clean shapes, without gradient "shading," shadows, and unnecessary details.
— Visually associated with food / healthy eating. Alternative ideas are welcome if they are stronger.
— The icon must be legible at a size of 48×48 px as well as at 1024×1024.
— Brand colors: green accent on a light background (white / light gray), dark almost black text.
— Avoid clichés: fork and spoon, bitten apple, "leaf" on every second logo.
What needs to be delivered
- 2–3 different concepts at the sketch stage — for direction selection.
- Finalization of the chosen concept with 2 rounds of revisions.
- App icon: App Store (1024×1024) and Google Play (512×512), considering rounding masks and safe zone.
- Horizontal version of the logo (icon + the text RationFit).
- Favicon for the website (SVG + PNG 32/64/192/512).
- Files: source files (AI / Figma / SVG), as well as PNG with a transparent background and SVG.
Conditions
— The design must be original; we will check for uniqueness before acceptance.
Important:
If you already have an idea or draft concept for RationFit — you can send it directly in personal messages. This is not mandatory, but it will significantly speed up the selection process: we will see if your vision aligns with ours. A simple sketch or reference with an explanation of the idea is sufficient.
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