Company/brand name: Hutsul Heritage
Company activity: holiday cottages in the mountains
Target audience: a couple or family with an above-average budget
Visual style: minimalism, modern
Graphic elements:
Ideas for images or symbols:
Inclined towards elements of Hutsul symbolism, from traditional carving or another type of handicraft, such as a pattern from embroidery or a blanket, but aesthetically well represented in a minimal style
Other options will also be considered
Desired/undesired images:
It is undesirable to use symbols that are commonly found
Technical parameters:
Logo formats: .png, .jpg, .svg, .ai.
Sizes: for websites, social media, print.
Versatility: the logo must be readable in both color and black-and-white versions.
Competitors:
https://www.instagram.com/ocheret_house?igsh=OGx1MTVuOXRjYmIy
Likes how the logo and text are made
We want it in the same style, that is, the logo on the avatar without text, and the text separately
But do not copy!
Logo style:
Minimalist design using refined geometric shapes.
Logo elements should look modern, light, and elegant.
The font is based on clear, straight lines, thin serifs, and a balanced mix of classic and modern.
Graphic element:
Create a symbol or icon that complements the typographic part.
It is important that the symbol is concise and associated with an atmosphere of coziness, naturalness, and authenticity.
Typographic part:
The font should be modern, with thin and balanced lines.
Styling of individual letters is acceptable if it adds uniqueness to the logo.
The proportions of the letters are maintained, and the text is easy to read.
Color palette:
The main colors of the logo should harmonize with the interior:
Black – as a basic accent for a modern look.
White – for lightness and minimalism.
Natural wood color – warm shades of brown.
Red – as an accent color that adds energy and emphasizes uniqueness.
Green
The balance between colors should be maintained so that the logo does not look oversaturated.
Purpose of the logo:
It should be suitable for digital (websites, social media) and printed (signs, souvenir products) materials.
Additional wishes:
The logo should convey an atmosphere of harmony, naturalness, and modern style that aligns with the overall concept of the space.
Available for discussing ideas for the final version
