We are looking for a strong marketing agency or a motivated independent specialist with sufficient experience who will fully take over the management of the marketing direction, implementation, and growth of our company.
We represent a premium brand of floral gifts in Armenia. We are not looking for specialists who simply "manage Instagram." We need a team or specialist who can think strategically, plan campaigns, create content, implement marketing flows at every stage of the business, understand how the business works, and responsibly make decisions to increase sales and help us develop as a recognizable brand.
What we expect from the candidate:
- Marketing strategy and monthly planning
- Social media management, especially Instagram
- Content ideas, scripts, texts, visuals, Reels, and Stories
- Planning photo and video shoots, creative direction
- Paid advertising: Meta Ads, campaign setup, testing, optimization, reporting
- Seasonal campaigns for key flower sales dates
- Brand positioning and communication messages
- Managing collaborations with influencers and bloggers
- Customer acquisition and sales-driven campaigns
- Competitor monitoring
- Campaign performance reports with clear numbers and conclusions
- Suggestions for improving conversion, offers, and communication with customers
- Website marketing: improving communication on the site, product presentations, seasonal landing pages, customer journey, and online sales effectiveness, analytics analysis (Yandex Metrica, Google Analytics)
- Event marketing: ideas, planning, promotion, and implementation of branded events, pop-up formats, collaborations, and customer experiences
- Print marketing: flyers, postcards, brochures, catalogs, gift inserts, posters, and other branded printed materials
- Packaging marketing: developing packaging as a marketing tool, unboxing experience, gift presentation, inserts, messages, and seasonal packaging concepts
- Out-of-home and offline marketing: outdoor advertising, offline placements, local activations, promotions in locations, and campaigns to increase brand awareness
- Email/CRM marketing: customer retention, email campaigns, CRM funnels, customer segmentation, repeat purchase campaigns, and loyalty communication
- PR marketing: working with media, brand stories, PR opportunities, collaborations, and increasing public brand awareness
- Product marketing: positioning and promoting new collections, bouquets, seasonal offers, gift sets, and product launches
- Guerilla and non-standard marketing activities: street activities, flash mobs, experiential marketing, creative offline ideas, and memorable brand moments
Important immediate focus:
We are currently preparing for major seasonal campaigns and launching new collections. We need a partner who can move quickly, work actively, and take responsibility for results.
We are looking for an agency or specialist who:
- Has experience working with consumer brands, gifts, beauty, lifestyle, fashion, food, hospitality, or similar visual products
- Deeply understands Instagram and Reels
- Can create emotional, beautiful, and premium content
- Can work with paid advertising and provide real performance reports
- Offers ideas rather than just waiting for instructions
- Is organized, proactive, and responsible
- Can work in English/Russian, Armenian is a plus
If you are interested, please send us:
- Your portfolio
- Examples of brands you manage or have managed
- What services you provide
- Your monthly prices/packages
- Who exactly will work on the project: a team or you personally
- How you would approach marketing if selected
- What your first 30/60/90 days of work would look like
- What working style and process you use: planning, communication, reporting, approvals, deadlines, and collaboration
- Which marketing areas you can fully take over, and where you will need additional support
