Setting up GA4 analytics + Facebook pixel evatech.com.ua
At the moment, we have a website that consists of a placeholder and a second custom-built site with products.
We have analytics set up with GA4 through TagManager, and the actions purchase and order_id are being transmitted.
The main task is to set up data output to the FB pixel so that order_id is displayed because after self-configuration in event testing we see data transmission, but it is not present in the reports.
Configuration was done through the sGTM service.
The main tasks that we want to address at the moment are:
1. Data transmission to Facebook via Conversion API and correct display for advertising campaign analysis.
2. Transmission of the entire product list to Facebook.
3. Cart event for data transmission to GA and from there to Facebook and Google Analytics.
4. Full testing of all conversions and exclusion of data loss moments in analytics.
Perhaps you have suggestions on what needs to be added and changed based on your experience for an additional fee.
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Kyiv