Please select
  • Projects 7
  • Rating 5.0
  • Rating 6 195

Budget: 1500 UAH Deadline: 3 days

I will set up CAPI for Facebook. It is necessary to send a server event through the Conversions API in parallel with the pixel. I have done this on Node.js + Meta Business SDK. Please let me know, which CMS is the website on? This depends on the method of integration.

  • Projects 11
  • Rating 5.0
  • Rating 1 822

Budget: 8500 UAH Deadline: 7 days

Hello! I am an Analytics Engineer and Performance Marketer, specializing in server-side tracking and data collection architecture. I fully understand how to set up events on any websites, even in the absence of a "standard" dataLayer.
What exactly I will do:
I will set up correct deduplication in Meta and high Event Match Quality (EMQ) by passing all possible parameters, including hashed personal data (Advanced Matching).
I will fix the Purchase logic: the event will trigger only after successful payment, not after clicking the button.
I will also send the entire data package to conversions in Google Ads for quick algorithm training.
I will set up the necessary audiences in GA4.
Everything will work like clockwork, and Ads Manager will finally show real numbers. Server-side tracking is the right choice.
P.S. If the website is custom-built, you will need to involve your developers for data extraction (I will provide a clear technical specification). If it is a popular CMS, I will manage it faster.

  • Projects 23
  • Rating 4.9
  • Rating 4 845

Budget: 1500 UAH Deadline: 1 day

Hello.

I can quickly sort out your integration of Meta Pixel + Conversions API and fix the event logic so that Purchase is transmitted only after confirmed payment, without fake purchases and duplication.

What I will do:

I will check the current integration of Pixel + CAPI

I will set up correct deduplication through event_id / eventID

Ivan Pendzyuh

Ivan Pendzyuh

Winning proposal
1 0
  • Projects -
  • Rating -
  • Rating 368

Budget: 1500 UAH Deadline: 3 days

Good day! I can solve your problem with the duplication of Purchase events and set up the correct operation of Meta Pixel + Conversions API. I will conduct an audit of the current integration on the client and server, find the cause of phantom purchases. The main issue is incorrect deduplication due to the lack of a common event_id between the browser Pixel and the server CAPI. I will fix this: one unique event_id is generated for each event and transmitted simultaneously in fbq() on the front end and in the request to CAPI on the server. I will correct the logic of Purchase - the event will be sent only after confirmed payment from the payment system, not upon clicking the button or creating an order. I will set up the correct triggering of all events: ViewContent, AddToCart, InitiateCheckout, AddPaymentInfo, Purchase. I will add parameters to improve Event Match Quality: email, phone, client_ip_address, client_user_agent. I will check the transmission of value, currency, content_ids and test everything through the Meta Test Events Tool. The result will be accurate accounting of purchases in Ads Manager and a reliable basis for optimizing advertising. What payment system is being used and is there already a server-side part for CAPI?

Current freelance projects in the category Javascript and Typescript

2 July
2 July
30 June
26 June