Good day!
It is necessary to implement a full-fledged cookie consent management banner on the website (Hорошоп platform) and perform all necessary settings for the correct data transfer between Google Ads, Google Analytics 4, Google Tag Manager, and other marketing services.
Currently, the cookie banner is implemented only formally: it is displayed to users, but it does not actually manage consents and does not transmit information about them to analytics and advertising systems.
For the EU market, such a solution does not comply with the current requirements of GDPR and Google Consent Mode v2. It is necessary to implement a full-fledged user consent management mechanism so that analytical and advertising tags work according to the provided permissions.
Important point: the site operates on the Hорошоп platform, so we are interested in experience integrating CMP solutions specifically with this platform and setting up Consent Mode v2 through Google Tag Manager.
