It is necessary to develop a WordPress website for a network of barbershops with 22 locations. Currently, we have a simple website that only serves as a page for online booking. We need a full-fledged website through which we will communicate with the audience — telling about promotions, training, job vacancies, and news of the network.
What should be on the website:
- Homepage with services and a list of locations
- Promotions section with the ability to independently add and edit offers
- Blog with a convenient editor for regular publications
- Job vacancies page with a feedback form
- Barber school page with course descriptions and enrollment for training
- Preservation of the current online booking (integration with our booking system)
Important — migration with SEO preservation:
This is not a new website on a new domain, but a replacement of the existing one. It requires migration without losing current positions in Google: preservation of URL structure, correct Sitemap, and setting up mass 301 redirects. At the stage of layout, we are ready to work in conjunction with our SEO curators — implementing their technical edits and undergoing an audit before the release.
Technical requirements:
- Mobile-first. Over 80% of traffic comes from smartphone bookings, so the mobile version is a priority. Google PageSpeed Insights scores for mobile should be in the green zone (85–90+), without layout shifts (CLS) during loading
- Clean code without plugin overload. The current website lags due to conflicts from dozens of extensions. Custom layout / clean Gutenberg build or optimized Elementor Pro without junk in the code. We do not consider ready "heavy" themes from ThemeForest + 30 plugins
- Development on Staging (closed to indexing), code — in a Git repository with access and rights transferred to us
- Responsiveness for different screens
Design: we have a corporate style, and the website must match it (layouts — to be clarified in correspondence).
For whom the website is intended:
The main audience is men looking for a barbershop nearby and wanting to book quickly. There are also two separate segments: those interested in barber training and candidates for job vacancies.
Criteria for evaluating the result:
- Fast loading on mobile (confirmed by PageSpeed)
- We independently manage content without a developer (promotions, blog, vacancies)
- Online booking works stably
- Google positions have not dropped after migration
- Correct responsive layout
We are also interested in post-release support: updating the WordPress core, plugins, PHP version, security monitoring, and quick response to critical bugs (for example, if the booking form goes down). In your response, please indicate whether you provide monthly maintenance and under what conditions.
In your response, please provide examples of similar work on WordPress (preferably with cases of migration without loss of positions) and estimated timelines.