Google Ads setup for a turnkey master (heating, plumbing, welding)

Website: https://test.sanmaster.ck.ua/ (the website will be hosted on the main domain, we will edit the site according to your requirements if necessary)

Services that need traffic:

• Heating — installation of systems, replacement of boilers, radiators, underfloor heating.
• Plumbing — comprehensive installation in new buildings, replacement of risers, piping, installation of plumbing.
• Welding works — metal structures, pipes.

Work format — turnkey. Average and large checks, the decision-making cycle is longer than for household calls.

Geo: Cherkasy + 20 km around. Other regions are not of interest.

Important for semantics and negative keywords:

We exclude queries for “handyman”, minor repairs, “unclog drain”, “tighten faucet”, “replace gasket”. This is a different client, different check, different funnel — not our segment. In your response, confirm separately that you understand this difference and can correctly compile negative keywords.

What the performer should do:

• If necessary — website audit and recommendations for landing pages for each of the three directions (separate pages for heating / plumbing / welding, or one — at your discretion with justification).
• Recommendations for offer for expensive turnkey services (what to include: warranty, estimate, site visit for measurements, timelines).
• Attraction strategy — not only Google Ads, but what else makes sense for this niche and geo.

What I expect in the response (without this — I will not consider):

1. 1–2 cases in the niches of heating / plumbing turnkey / construction services / welding / related home services with average-large checks. Links or screenshots.
2. Recommended advertising budget per month with justification for the niche, season, and geo.
3. What is included in the start: website audit, keyword collection (taking into account the exclusion of “handyman”), campaign structure by direction, conversion settings, UTM — list.
4. Launch time for the first campaign.
5. Price separately: one-time setup + monthly management.
6. Recommendations for other channels of attraction for this niche.

Selection criteria:

• Experience in the niches of turnkey services (construction, heating, plumbing, repairs, installation).
• Cases with locally geo-targeted advertising (not only large cities).
• Ability to work with a budget of 10–20,000 UAH/month without losing effectiveness.
• Understanding of the funnel: click → call/request for measurement, not just traffic.
• Understanding the difference between requests for turnkey services and handyman.

Who is not suitable:

• Responses like “ready, we will discuss” without specifics.
• No cases or examples of work.
• Budget proposal without niche and geo analysis.
• Specialization exclusively in e-commerce.
• No experience with home services / construction.

Terms of cooperation:

Work through Freelancehunt Safe. In your response, write separately what criteria are considered to indicate that the stage is completed (what is the basis for releasing funds: launching campaigns, transferring access, report for the first week, etc.).