Setting up advanced Google Analytics for E-commerce
28 USD Technical Task:
Website: https://skinexi.com/
Platform: Khoroshop
Number of products: 7 pcs
Goal:
Set up enhanced Google Analytics 4 (GA4) to track user actions on the E-commerce project website. The analytics must be configured without errors, with verification of data collection accuracy after the setup is complete.
Data to be sent to Google Analytics 4:
Purchase event:
- Data on completed purchases (transactions).
- Total value of purchases (revenue).
Data on the beginning of the purchase process:
- Event for starting the checkout process (begin_checkout).
Adding a product to the cart:
- Event for adding a product to the cart (add_to_cart).
- Data about the added product (name, ID, price, quantity).
Viewing product details:
- Event for viewing the product page (view_item).
- Information about the viewed product.
What has already been done:
- Installed and configured Google Tag Manager (GTM) on the website.
- Installed and configured Google Analytics 4 (GA4) on the website.
- Added Google Tag for dynamic remarketing in Google Ads.
Tasks:
Audit of existing settings:
- Check the correctness of GTM and GA4 settings.
- Determine if all basic events are tracked without errors.
Setting up enhanced e-commerce:
- Configure the collection of the following events:
- Viewing product details (view_item).
- Adding a product to the cart (add_to_cart).
- Beginning the checkout process (begin_checkout).
- Completing a purchase (purchase).
- Ensure the transmission of product data (ID, name, price, category, quantity, etc.) for each event.
- Configure the collection of the following events:
Testing:
- Check the operation of all events through Debug View in GA4 and GTM.
- Ensure that data is correctly transmitted to analytics for each event.
Reporting:
- Provide a report listing the configured events, screenshots of Debug View, and confirmation of data transmission to GA4.
Additional requirements:
- The setup must comply with privacy policies (GDPR, if applicable).
- Pay attention to correct tracking for both mobile and desktop versions of the website.
- Agree on a final check before project completion.
Deadline:
Expected completion time: 1-2 working days.
Result:
Correctly configured Google Analytics 4 for enhanced e-commerce, allowing tracking of key metrics for business analysis and optimization.
Client's review of cooperation with Volodimir Petrichenko
Setting up advanced Google Analytics for E-commerceThe work was done flawlessly. I recommend it.
Freelancer's review of cooperation with Malik Han
Setting up advanced Google Analytics for E-commerceEverything went great - from the clear terms of reference from the client to the review.
I recommend for collaboration.
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1 day11 USD
332 1 0 1 day11 USD
Good day!
We are ready to help you set up Google Analytics 4 for your website.
What we offer:
1. FREE BUSINESS AUDIT:
• Analysis of existing Google Tag Manager and Google Analytics 4 settings.
• Verification of the correct setup of basic events: product views, adding to cart, beginning checkout, purchase.
2. Setting up Enhanced E-commerce:
… • Event setup:
• Product view (view_item).
• Adding product to cart (add_to_cart).
• Beginning checkout (begin_checkout).
• Making a purchase (purchase).
• Ensuring correct data transmission about the product: ID, name, price, quantity.
3. Testing and verification of settings:
• Checking the operation of all events through Debug View in GA4 and GTM.
• Testing the correctness of data transmission in Google Analytics 4.
4. Reporting:
• Providing a report with a list of configured events.
• Debug View screenshots and confirmation of correct data transmission.
Additionally, we can offer:
✔️ Setting up tracking and analytics for mobile and desktop versions of the website.
✔️ Performing settings in accordance with GDPR requirements.
✔️ Agreeing on the final check before project completion.
We are ready to help you with the setup and optimization of analytics to effectively track the performance of your business. Let's discuss the details!
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