Hello everyone. There is an active online store for pipeline and shut-off valves on the Khoroshop platform.
We also have a configured and functioning Google Ads account.
There is a need to check the settings, optimize the existing campaigns (search, display network, and dynamic remarketing), connect and set up Google Analytics, and manage and optimize the advertising account on an ongoing basis. The main goal is to increase sales, reduce cost per click, and improve traffic quality.
Additionally, it is necessary to set up Google Shopping from scratch:
- Creating and configuring a Google Merchant Center account;
- Preparing a technical specification for generating the product feed;
- Generating the product feed;
- Correcting possible feed errors (if any);
- Setting up shipping, taxes, and display regions;
- Checking data compliance with Google requirements (images, descriptions, prices, product availability, etc.);
- Adding relevant attributes: GTIN, MPN, brands, categories;
- Verifying the website URL in Google Merchant Center;
- Checking the technical specification for compliance with Google Merchant Center requirements;
- Setting bidding strategies (for example, "Maximize conversions");
- Setting up the connection between Google Merchant Center and Google AdWords (existing);
- Creating shopping campaigns and product ads in Google AdWords (in the existing account);
- Adding negative keywords to avoid irrelevant queries;
- Preparing reports on completed work;
- Regularly adjusting the campaign to improve results.
We are considering specialists:
- Experience with Google Ads for at least 3 years.
- Understanding the principles of contextual advertising, SEO, and web analytics.
- Confident use of Google tools;
- Skills in budget management and cost optimization.
- Analytical thinking and the ability to work with large volumes of data.
We need an effective and well-configured tool to avoid wasting the budget and to maximally meet the client's target request. We are looking for a person who is responsible in their work and who is interested in long-term fruitful cooperation with a focus on results.
We are interested in approximate timelines, costs, and what is included in the package of services you offer.
As well as the cost of further support and examples of successfully completed work. :)
The project rate indicated is approximate. We are ready to discuss and open to proposals.
