Setting up report in Google Analytics 4 and Google Ads (Looker Studio)
111 USD - general;
- paid channels.
General funnel:
- user;
- clicks on the registration button;
- successfully filled registration form;
- application (transmitted from the database);
- application processed (transmitted from the database);
- trial lesson (transmitted from the database);
- purchase (sent via e-commerce).
Paid channel (Google/Ads and Target):
- expenses
- impressions;
- coverage;
- clicks on ads;
- clicks on registration buttons;
.... (same as in the previous one)
- purchase.
In paid channels, there should be the ability to analyze by channel components. Google - campaign, ad groups, keywords. Target campaign, ad group, ad. This can be done using UTM tags.
It is also necessary to ensure that this report clearly shows how much revenue came from each channel. All of this should be in the purchase event.
Above, I described the previous appearance of this funnel, maybe through discussion we will come to a better view, maybe there is a framework.
Client's review of cooperation with Vyacheslav Vlasyuk
Setting up report in Google Analytics 4 and Google Ads (Looker Studio)Thank you very much, now I can analyze marketing in one place!
Freelancer's review of cooperation with Maksim Koval
Setting up report in Google Analytics 4 and Google Ads (Looker Studio)All is good. Thank you for cooperation.
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3 days67 USD
4461 102 0 3 days67 USD
Good day. I will be glad to help. I suggest discussing the project in more detail!
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