The Facebook Conversion API
Previously, data on conversions were collected and displayed in Google Universe.
Recently, conversions in the advertising office to Facebook are not fixed (especially ordering, but other events are fixed (see the attached screen). I suspect that the Purchase has fallen.
Likewise, after switching to GA4 the same orders from the FB are not fixed (tracking goals in GA4 through tagmanager)
It is necessary to check the work and settings of the pixel. If necessary, reinstall or reinstall it.
The expected result:
1 Tracking all events in the FB Advertising Cabinet on Advertising Campaigns
Tracking the conversions of the FB to GA4.
3. to set the deduplication (as you recently put the pixel code on the site). The question about it is open - whether it is worth doing it or simply remove the meta code from the code on the site.
Applications 3
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1 day68 USD
158 1 day68 USD
Hello to Ruslan. Well you need to re-set GA4 (tags, triggers, variables) through GTM, this is enough to solve all your problems
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1 day28 USD
236 4 0 1 day28 USD
Welcome, ready to help.
Write me, let’s discuss the details of the project.
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30 days338 USD
140 30 days338 USD
Ruslan, hello to you! My name is Polina, I represent the marketing agency BRM digital, which is engaged in comprehensive social media promotion solutions.
We have worked for more than 12 years with major brands, some of which: Moneyveo, Lexus, Toyota, Hyundai, ECCO, WWF, restaurants groups, famous online stores, startups, insurance companies and elite railways.
We do consultations before launching the project and offer the most effective channels to promote :)
We are sure that the level of our team will not disappoint you.
Portfolio: http://surl.li/lvfea
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