It is necessary to set up the Meta Conversion API (CAPI)
It is necessary to create a technical task for my developer to track events on the website using the Meta Conversion API (CAPI)
Input data:
Website: custom-built (without using builders and cms)
Frontend: JavaScript
Backend: PHP
Events: Each event must transmit value and currency
Data Layer: We cannot use it. The logic for transmitting / setting up event transmission needs to be configured without Data Layer
Final result: The task is considered completed if events are correctly transmitted from our server to the fb server and fb sees these events / conversions.
Events that need to be tracked - https://docs.google.com/document/d/1TUmoXJQI7Tcyb_-eo9d6GlofZgYq-e1nP2hcT8jVKWw/
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2341 73 0 Good day, I have been working in this field for over 9 years, I have experience: php (symfony, laravel, OpenCart, wordpress), javaScript (vue, react, nuxt, nextJs, jquery), html, css (SASS/SCSS), sql (PostgreSQL, MySQL). I am ready to complete this project, with quality and in a short time. Examples of recently completed projects: https://cohntm.com/ https://spacepro.org/ https://ff.ua/uk https://lingvanex.com/
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3090 36 0 Hello, Roman! I am ready to prepare the technical task for the developer :)
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278 5 1 1 Hello!
I will create a technical task (TT) + architecture for Meta CAPI tracking for your custom website (JS front + PHP back) with the requirement: without Data Layer, events are sent server-to-server and correctly displayed in Events Manager (Meta).
What exactly is included in my work:
1. CAPI architecture without DataLayer
1.1. Scheme: Pixel (client) + CAPI (server) with deduplication via event_id.
1.2. JS hooks on "successful transition to the next step" (not click/page load).
… 1.3. Proxy endpoint on PHP: /capi/collect (receiving data from the front, validation, preparing user_data/custom_data, sending to Graph API, retries/backoff, logging).
1.4. Security: Meta token is stored on the server (.env), not passed to the front.
2. Event mapping according to your flow:
Taking into account your screenshots and pages (steps 1→2→3→payment→thank you). Details in private. All events are sent doubly (Pixel+CAPI) with the same event_id → Meta matches and does not duplicate.
3. Parameters that I will set in the TT - details will be sent in private.
4. Ready examples of payloads in the TT (so your dev can insert without searching) - examples in private messages.
5. Test plan and quality checklist.
Preparation of TT + architectural scheme + code examples + checklist: 12–16 hours
• Rate: $20/hour → $240–320
• Deadline: 1–2 days (after providing access and a short interview)
Optionally: developer support + code review + Events Manager setup + end-to-end QA — an additional 8–12 hours.
What I need from you to start:
1. Pixel ID and Access Token (Meta Events Manager) + test_event_code.
2. Confirmation of pricing rules: how to calculate value at each step (especially on Upsell).
3. Order identifier (where we get order_id/policy_id for idempotency of Purchase).
4. Access to staging or the ability to enable test mode.
5. Confirmation that on the front we can insert JS hooks on "Next/Pay" after validation.
6. If Telr returns to /thankyou/ — a webhook/verification of success status is needed on the backend.
1. At Step 1, is the value the base price without add-ons?
2. At Step 3, do we send UpSelling every time the set of add-on options changes or only on “Pay”?
3. Can we read email/phone already at Step 2 (for better Match Quality)?
4. For Purchase, do we only rely on confirmed success from Telr (to avoid false conversions), correct?
5. Is it necessary to pass content_ids (plans/insurance packages) — I will add it to the TT if there is a dictionary.
Ready to start immediately: within 1–2 days you will receive a complete TT, code examples for your PHP/JS, event map with event_id/dedup, testing checklist, and plan.
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866 26 4 1 So, it's completely unclear whether a technical assignment needs to be created for your employee or if the mentioned task should be worked on...
I can do it, and there's no need to involve anyone else.
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646 7 1 Good day. I am ready to complete the project, I have been working with Facebook for a long time. I have experience in connecting events and launching advertising campaigns. I can start right away.
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1470 6 0 1 Is it only necessary to create a technical specification for the developer and not to implement this functionality? Please describe the project specification in more detail?
We are ready to do this in a day for 4000 UAH.
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307 Hello.
I have extensive experience implementing the Meta Conversion API (CAPI) integration on custom-developed websites using a PHP backend and JavaScript frontend, which ensures accurate event tracking without using a data layer. In one of my recent projects, I set up server-side event transmission for purchases, leads, and user actions, where each event included dynamic data on value and currency, successfully passing Meta validation. For your case, I can prepare a detailed technical specification that clearly defines how to register events on the frontend, securely transmit them to the PHP backend, and forward them to Meta servers with correct deduplication. This approach will ensure reliable tracking of your conversions, their display in Facebook Ads Manager, and optimization for campaign effectiveness.
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Ціна вказана лише за написання детального ТЗ для розробника?
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