112 USD
45 proposals
About the project
A new brand in the retail market for household appliances and electronics (sales through the internet, additionally — Starlink and drones). The company is just entering the market, and the website and social media are under development. A complete brand book is needed "from scratch" — there is currently no logo.
Positioning (briefly, for the executor's reference)
Modern minimalism, technological sophistication, premium quality. Style references: Apple, Samsung, Dyson, Nothing, partially Comfy (in terms of content presentation). The emotion the brand should evoke: trust, comfort, confidence.
Absolutely not suitable: acid/neon colors, gaudiness, overloaded layouts, "market" advertising style with discounts in the foreground.
What is included in the work: Logo (main version + variations, protective field, prohibited usage options) Color palette (main + additional), HEX/RGB/CMYK Typography (font selection/recommendations + usage rules) Iconography (basic set in corporate style) Photo style — rules for selecting and processing images of equipment Minimalist infographics — basic principles Presentation template (e.g., PowerPoint/Google Slides) Templates for social media (posts/stories — basic set) Channel of use: digital (website, social media, email); printed materials — secondary.
Submission format: PDF guideline (brand book as a document) Source files of the logo: AI, EPS, SVG, PNG, PDF Editable source files (Figma or Adobe Illustrator) Brand communication tone: professional, friendly, non-intrusive, without excessive formality — simple words for complex matters.
Timeline: preferably to start as soon as possible, to approve the main materials within 2–4 weeks.
What to send in response to the task: Portfolio with examples of brand book development "from scratch" (not just logos) Estimated completion time Cost Brief description of your approach to work (stages, number of revisions)
Behance
