Design of Instagram page
Niche: Roofing (roofing companies, UK)
Positioning: Marketer specializing exclusively in roofing
Goal: Create a holistic, recognizable, structural visual style that immediately shows — this is a marketing expert for roofing companies.
1. Main design task
When landing on the page, the client should understand within 3–5 seconds:
this is a marketer
narrow specialization — roofing
there is a systematic approach
this is about lead generation and growth
this is B2B, not a blog "about everything"
Important:
not a "typical construction account," but a professional strategic profile with character.
2. Scope of work (start)
1️⃣ Pinned posts — 3 pcs.
3 carousels of 5–7 slides:
Who I am + why roofing
Methodology / work system
Approach / process / results / cases
2️⃣ Main grid — 9 carousels
5–9 slides each
strong first slide (hook)
clear text hierarchy
minimum visual noise
maximum readability
Topics:
expertise, mistakes of roofing companies, advertising, funnel, audit, demand, strategy.
3️⃣ Highlights (Current)
Need to develop:
Covers in a unified style
Systematic visual approach
Previous categories:
Audit
Cases
Ads
Strategy
Reviews
About
4️⃣ Future videos (important to think about now)
Need to anticipate:
style of covers for Reels
so they fit organically into the grid
a unified system of headings
Cover format:
large clear title
possible color label for category
recognizable composition
3. Visual direction
The style should convey:
structure
confidence
systematicity
professionalism
character (but without aggression)
Possible direction:
industrial minimalism
modern B2B
clean + contrast
We do not want:
a typical "construction banner" with photos of roofs and yellow font.
4. Color system
Create a Brand Kit in Canva:
1 main color
1 accent
1 dark base
1 light background
Priority — contrast and readability.
5. Fonts (critically important)
Requirements:
well readable from mobile
modern
without excessive decoration
suitable for B2B
Select:
1 font for headings
1 for body text
1 (optional) accent
In Canva, fix:
sizes
hierarchy
margins
rules of use
6. Instagram grid
Need to think about:
how 9 posts will look together
rhythm (dark/light / alternating blocks)
overall profile composition
Must show a preview of the grid.
7. Technical parameters
Format:
1080×1080
Canva (access provided)
Create templates:
universal carousel
pinned post
case
expert post
Reels cover
8. Work result
Brand Kit in Canva
3 pinned posts
9 carousels
3-6 covers for highlights
Reels template
9. Perspective of cooperation
In case of successful work — long-term cooperation:
regular carousels
Reels covers
PDF presentations
commercial proposals
advertising creatives
visuals for lead magnets
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7 days178 USD
7 days178 USD
I want to note right away: developing an Instagram page for a specific niche is my favorite challenge. I focus on creating visual solutions that highlight your status as an expert in marketing for roofing companies. My solutions combine clean B2B style lines with a structured, clear approach without unnecessary noise. We have significant experience in minimalist designs for technology businesses that look stylish and professional. I am ready to discuss the details and propose a concept that will impress your clients from the very first second!
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30 days445 USD
30 days445 USD
Good day!
Are you looking for a specialist who will take on SMM and truly deliver results?
A brief about me:
✅ I am in the TOP-3 on Freelancehunt in the SMM category
✅ Over 10 years of experience — I have a good understanding of how social media algorithms work
✅ 300+ successfully completed projects — from small businesses to large brands
… ✅ I work without delays and in a "let's try and see" format
Portfolio and reviews:
🔗
Freelancehunt
I suggest we discuss how I can help you achieve your goals. Contact me by clicking the message button next to my profile.
-
373
10 days156 USD
10 days156 USD
Good day
I am an SMM designer
I will gladly help create quality content for your marketing blog that specializes exclusively in roofing
I create a maximally readable, clean, minimalist premium design
Write to me in private
-
15 days445 USD
1700 35 0 15 days445 USD
🟢Hello!
I am a designer with 4 years of experience.
🥇I have extensive experience in social media design🎯.
I would be happy to take on this project and collaborate with you, showing results.
My personal clients whose social media I have worked on and am currently working with:
… 🥇https://www.instagram.com/daria_orexstudio?igsh=YWI5bzdkMW02NnZ5
🥈https://www.instagram.com/thecapital__warsaw?igsh=cDNmNXR1NmJqdnVy
🥉https://www.instagram.com/parqspace?igsh=OXFleTVrcWh3bDE1
You can view my portfolio and I am confident that you will like something.
Portfolio🖌️: Freelancehunt
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12 days167 USD
856 10 0 12 days167 USD
Feel free to contact me, we will discuss. My experience in design is over 15 years, I work a lot with Instagram. You can find my portfolio in my profile + I can provide personal links to my Google Drive, there are more works.
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7 days267 USD
369 7 days267 USD
Good day and have a good day
👉 I have over 5 years of experience in SMM and targeting for roofing companies. Many successful cases of marketing collaboration in Ukraine and abroad.
✅ I will write a comprehensive SMM strategy tailored for you
✅ I create content using AI
✅ I edit videos
✅ I launch targeted advertising for applications within 24 hours of starting
✅ I have experience attracting 7000 subscribers to an account in a month.
✅ I have experience attracting one lead at a cost of $2 for a product priced at $300.
✅ I am ready to take on a turnkey project.
… More cases – in personal correspondence.
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10 days267 USD
3805 22 0 10 days267 USD
Good day.
I can help with the design of the Instagram page and the creation of a systematic visual style.
I work to ensure that the profile looks structured and professional, without overloading it with graphics — this works especially well for the B2B niche.
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5 days134 USD
1314 14 0 1 5 days134 USD
Good day! I have reviewed the project and would be happy to join. I work on designs for social media. In case of collaboration, I would like to receive a detailed technical assignment and references. Write to me, I am always in touch, I do not inflate prices, and I do not miss deadlines. Portfolio:
Freelancehunt Similar projects: https://freelancehunt.com/showcase/work/reklamniy-post-instagram-do-8-ogo/2024056.html https://freelancehunt.com/showcase/work/redagovaniy-canva-shablon/2024050.html
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15 days334 USD
11479 787 5 13 15 days334 USD
Good day! 👋
Ready to discuss your project 📝 and start working! 💻
Examples in my portfolio! 🖼️
Freelancehunt
Feel free to reach out! 😉
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30 days267 USD
336 30 days267 USD
👋 Andriy, hello!
We are AnnaKonda Digital AI, a digital agency with experience in SMM promotion and launching effective advertising.
🎯 Your project is interesting to us — we have worked with various niches and helped clients increase reach, attract subscribers, and improve conversions. The focus of our work is on business goals, not just managing pages.
📩 We would be happy to discuss the details and share examples. Feel free to contact us in any way that is convenient for you — we are always available!
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14 days223 USD
186 14 days223 USD
Hello, I am Anastasia, a marketer with 5 years of experience in advertising and brand development on social media. I have worked with various cases (launching pages for small and large businesses, creating and launching Instagram accounts from scratch). Understanding the key challenges of small businesses, I have launched marketing systems from the ground up. My team and I work towards results, transforming advertising creatives into real sales, enhancing brand recognition, and assisting with tasks that have no one to delegate them to. Additionally, upon your request, we can create designs and copy for all necessary carousels based on the provided technical specifications. I would be happy to collaborate with you!
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14 days445 USD
3745 135 4 9 14 days445 USD
Hello!
I am ready to take on your project.
The portfolio is in the profile Freelancehunt and on Behance 
Behance
Write to me — I will be happy to collaborate.
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14 days223 USD
211 14 days223 USD
Hello! I specialize in managing social media for various brands, and I have extensive experience using the Canva tool. I will do everything according to the requirements and visual style, including several stages of revisions. I am ready to take on the project after agreeing on all the details.
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21 days467 USD
1090 54 0 21 days467 USD
Hello, Andriy!
I will design the Instagram page in a cohesive visual style that will demonstrate professionalism and character.
I will select fonts, colors, and visual elements to create an identity.
I will design a brand kit.
Please write to me in private messages to clarify the details of our collaboration.
Some of my works can be viewed here:
Behance
Freelancehunt
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20 days245 USD
1489 13 0 20 days245 USD
Hello! I am ready to complete the order quickly and with high quality. I have 4 years of experience working as a designer.
My portfolio: Behance
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14 days445 USD
10057 65 0 1 14 days445 USD
Hello!) I have been engaged in design, management, and promotion of social networks for over 4 years. I can help with your request. I am ready to discuss the details)
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7 days223 USD
319 1 0 7 days223 USD
Hello!
My name is Lia, I am a graphic designer. I help transform visual chaos into an attractive structure. I have reviewed your request and would be happy to assist with this task.
Here is my latest work on designing an Instagram page: https://www.instagram.com/p/DVakR8miNGB/?igsh=ZXQ2ang4dXRkYWdh
Write to me, and we will discuss the details!
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1 day156 USD
232 2 0 1 day156 USD
Hello, I am very interested in a similar format, I want to provide value for a small amount of money. I want to discuss the project in more detail, I have a good Instagram page where I have gathered 40 thousand followers from scratch.
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10 days178 USD
1573 3 0 10 days178 USD
Hello, I am an SMM strategist and targeting specialist. I have a good understanding of the content funnel, how to build a customer journey, so I create the highest quality design that will sell your expertise at a high price.
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