Онлайн-платформа обучения "Юниты"
66 USDОсновная задача, разработать и предоставить шаблон с инструкцией для менеджеров воронок по настройке передачи данных в Facebook offline Conversions. Базовые технические знания у менеджеров есть, можно не опасаться технического сленга, но лучше предоставлять примеры на стандартных полях.
Задача:
-передать поля из Bitrix24 в Facebook Offline Conversions напрямую через Webhook REST.
-передать поля из AmoCRM в Facebook Offline Conversions напрямую через Webhook.
Ключевые метрики для передачи c ЦРМ в Facebook:
Цель в Facebook: Purchase
{{ID_оплаты}}
{{Дата_оплаты}} (Корректный формат даты требуемый фейсбуком, с точностью до минуты)
{{Сумма_оплаты}}
{{ID_сделки}}
{{имя}}
{{телефон}}
{{почта}}
{{source}} (custom поле Facebook)
{{group}} (custom поле Facebook)
{{manager}} (custom поле Facebook)
Результат будет проверяться на независимых CRM системах, и при успешной передачи полей в Facebook Offline Conversions работа будет считаться выполненной.
Документация:
API bitrix24 rest webhooks
https://dev.1c-bitrix.ru/rest_help/
API AmoCRM Webhooks
https://www.amocrm.com/developers/content/api/webhooks/
API Facebook Offline Conversions
https://developers.facebook.com/docs/marketing-api/offline-conversions
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Almaty (Alma-Ata)