We are – Chaser Lab.
About us: We are creators of a brand that created "The taste of a ritual that relaxes" Our Mission is to give the world a relaxing effect through TASTE Our Vision is - Chaser taste of relaxation for the whole world
Project goals
Create a refreshed branding for hoodies (oversized, black, with and without zipper) for the company's partners.
Hoodies should look:
stylish and modern
in streetwear style (street style)
with graphic elements that convey the brand's spirit
with customization options for partners
Appearance of the hoodie
1. Front
Main Chaser Lab logo (white color)
Alternatively: product logo, where the lightning bolt = the word "Chaser"
Place for variations:
vertical or horizontal placement of the logo
styling options for the lightning bolt (glitch, gradient, 3D, outline)
ability to place a small caption below the logo (e.g., "Taste the Ritual")
2. Sleeves
Logo or graphic elements (on both sleeves)
Options:
Either just the minimalistic Chaser Lab logo
3. Back
We would like to see proposals from your side. You can combine illustration + text or use large bold phrases. For example, phrases in graffiti and street style.
"Need Money For Chaser" or you can suggest your own version, or make it completely without text.
Back print style
Font: graffiti, handwritten, expressive typography
Additional elements:
splashes, arrows, smoke clouds
images of lightning or abstract waves
Final expectations
At least 3 overall design options (Chaser Lab only)
At least 3 options for Chaser Lab + customization zone for partners for 3 variations to choose from, as in the example. (total 9)
Visualizations on mockups
Variations of logo, placement, color (within the black hoodie base)
Examples of slogan implementation (font, style)
We are also open to a new vision from your side with a complete change of concept. We described how we see it in the technical task, but we will be happy to see your ideas.
Additional
Current merch: folder "previous design photos"
Logo ChaserLab: LOGO Chaser
Partner logos: folder "materials"
Visualization of the previous branding of ChaserLab
Visualization of the previous branding with partners: (We expect 3 different proposals of similar branding in 3 options. Total 9)
