Google Ads Optimization

Account 724-702-6517 - Dnipro

Work plan for managing Google Ads: 

1) Check GA4/ GTM access and the correctness of the configured goals 

2) Conduct additional analysis of keywords that did not bring conversions and are currently irrelevant - pause them.  

3) Expand the semantics based on target search queries, add to the relevant groups

4) Evaluate the effectiveness of active campaigns/groups/keywords, pause the ineffective ones

5) Process system recommendations to improve the account quality score

6) Review the relevance of ads and URLs, update and improve the quality of responsive ads

7) Add Extensions to the Account (update creatives)

8) Upload scripts to check Search Queries for PMax campaigns

9) Update Audience Signals for PMax, improve ads in asset groups

10) Evaluate the effectiveness of current bidding strategies, change if necessary

Audit 897-142-9719 - Kyiv

1) Check the correctness of goal execution and the setup of enhanced conversions - https://prnt.sc/GeU8wq9PLL26

2) Expand the semantics based on relevant search queries, for example - https://prnt.sc/nl_IUmuCBI-A , https://prnt.sc/rKmIh0RS8OgL

3) Process search queries / add negative keywords (based on irrelevant search queries, for example https://prnt.sc/wcKNuKIU66XS).

4) For the Room Campaign  https://prnt.sc/ZJcHyMUmIlmC expand the semantics based on the website data for quest rooms (add more rooms). Pause the DRPK__LB campaign due to high CPA over time (and in the last 3 months). For the PMax-17.08 campaign, too many special interest audiences have been added to the Performance Max audience signals, some of which are not entirely relevant, we recommend keeping only the target ones - https://prnt.sc/SDpg_Bs3u-Sq .

5) Pause ineffective keywords (with high CPA/ no conversions over time) - for example https://prnt.sc/On4LqwE2Z6nl

6) I also recommend monitoring the optimization score of the campaigns to improve the account quality - https://prnt.sc/ZhFpe4fmdAHN .

7) Replace rejected images in Extensions with relevant ones - https://prnt.sc/tzNvZwd9dfvV , check the relevance of Extensions to the account and add more.

8) Check the relevance of the texts of responsive ads, update if necessary. I recommend adding all possible (20 pcs) images - https://prnt.sc/iagegJdr51zW (currently 12 out of 20 pcs).