Optimization of Google Ads settings to increase the number of purchases

Budget: 4000 UAH Deadline: 14 days

Hello!
Here is my vision for working with your project.

The main growth point is the inefficiency of a single advertising campaign.
One general campaign is likely to spend the budget unevenly: part goes to irrelevant search queries, and part to products with low margins or poor conversion rates.

My plan of action:

Quick diagnostics (1-2 days):

Audit of the current advertising campaign: analysis of search queries (what we "block" with negative keywords), effectiveness of individual products, and settings.
GA4 analysis: identify which products and categories are sales leaders, and which are just "eating" the advertising budget.
Strategic restructuring (main work):

Switch to Performance Max (PMax). This is a modern campaign type that uses the entire Google inventory (Search, YouTube, Shopping, Discovery) and is AI-optimized to maximize conversions.
Product segmentation. This is a key step. We will not advertise all products "in one pot." We will divide them into logical groups (for example, "best-sellers," "high-margin products," "promotional items") and manage the budget for each group separately. This will provide control and allow directing funds where they generate the highest return.
Enhancing campaigns through "audience signals." We will gather audiences of your past buyers and website visitors and "suggest" to the Google algorithm which users to target first.
What you will get:

Transition from inefficient spending to a manageable system focused on ROAS (return on ad spend).
Transparent and understandable reporting: expenses, number of orders, order value (CPA).
No unjustified changes on the website. All work is done within the Google Ads advertising account.
The first results from such restructuring are usually visible within 2-4 weeks after launching the new campaigns.

If this action-oriented and measurable results approach appeals to you, I suggest a short call for a superficial audit of your current advertising account. Expand

Budget: 8000 UAH Deadline: 30 days

Hello!

For a jewelry store with an active advertising campaign of 4000 UAH/month, I propose an optimization without unnecessary "water":

🔧 What I will do:

Check the feed, bids, and structure of groups → find where the budget is "leaking"

Add Performance Max with a focus on valuable products (according to your priorities)

Clean up irrelevant impressions and automatically refine keywords

Connect GA4 and Looker Studio — to see weekly what is actually working

🎯 Goal: more orders for the same money, without hypotheses for months.

First results — in 5–7 days. Then — either we grow, or we stop wasting each other's time. Expand

Budget: 20000 UAH Deadline: 30 days

Yaroslav, hello!
I have been working with Google Ads and Meta Ads for over 5 years and have successful and practical experience in advertising promotion in Ukraine, the USA, and Europe.

I can send case studies in a message.

I will provide a consultation and develop a further promotion strategy.

I suggest discussing the strategy, market and competitor analysis, as well as an audit of your website in private messages. Please send a link to your website.