Optimization and redesign of the Shopify store

Budget: 1500 USD Deadline: 14 days

I see that FemmeAthletes has a strong concept (BalancePath System™) and a focused assortment of 3 SKUs — but the conversion is likely lacking because the store structure does not convey the value of the system to the customer within the first few seconds. I have over 5 years in e-commerce development with a focus on CRO: I have optimized structure, UX, product pages, and bundle strategies for supplement and wellness brands on Shopify. Here is my approach: I will start with a complete CRO audit (heatmaps, funnel, mobile UX, speed) → redesign the homepage so that the BalancePath System™ immediately establishes a connection between the problem and the products → rebuild the product pages with enhanced trust signals, review blocks, and subscription UX → implement upsell/cross-sell logic that naturally encourages the Balance Bundle and subscription, increasing AOV. At the same time, I will optimize loading speed, mobile responsiveness, and SEO structure including markup for search engines. Estimated timeline — 10–14 working days, budget $1,500–2,500 depending on the depth of the redesign.

Budget: 650 USD Deadline: 20 days

I worked with the American supplement brand NIVIE (with a quarterly revenue of $560k) specifically on developing conversion pages for their Shopify site.

The site received huge traffic mainly from CPA and TikTok and social media. We completed 7 page projects with A/B testing of elements, so I know exactly what will work in your case.

There are several critical points on the homepage that will definitely increase conversion:
- It is critically necessary to display 12-15 reviews with photos in an expanded format on the homepage.
- The structure of the first screen must be in the format of bundles using Kaching Bundles (in tests, this bundle provided the highest conversion).
- It is essential to redesign the site into a landing page format where all the main information unfolds in a logical sequence (you are literally losing half of the results simply because most users do not navigate between pages).

Basic Shopify structures like your site on the Shopify 2.0 platform are not flexible enough and do not allow for the creation of the right sections for supplements.
We worked on Shopify Gempages, which is the ideal option.

Message me, and I will explain in more detail how it can be implemented + I will sketch the first screen as an example.
If it suits you, we can work together. Expand

Budget: 3000 USD Deadline: 14 days

Hi I'd be able to help fix this problem. Fell free to message me, we will clear all the details.
Project cost set is brutto (taxes included).

Budget: 1200 USD Deadline: 12 days

Good day to you! My name is Bohdan, I am the founder of the company High Digital League 🙂 A team that already has 16 active members with 5+ years of experience.

We can implement designs of any complexity, integrate the best solutions and integrations, and provide you with a free consultation regarding the promotion of your business! Please write to us in private to discuss the project details.

We will send examples of completed work in private 🤝

Budget: 1206 USD Deadline: 14 days

Hello,

I have familiarized myself with the FemmeAthletes store and see specific potential for increasing conversion — especially in the area of mobile UX, product page structure, and communication around the BalancePath System concept.

Pricing for a comprehensive audit and redesign: 4,500 PLN net
Completion time: 14-18 working days

I start with a deep data audit — heatmaps, user path analysis, speed assessment, and content structure for AI search. Based on this, I implement priority changes: from product pages, through upselling and subscription mechanisms, to trust signals and the mobile version.

I have been executing Shopify projects for several years, including optimizations for brands in the health & wellness segment. Selected projects can be found at https://soft-synergy.com/portfolio — I know what actually impacts sales, not just aesthetics.

I would be happy to schedule a short online meeting — this is not just a preliminary conversation, but a real consultation with a specialist, after which you will receive a detailed report and a binding offer. It is worth seeing how we can specifically increase the conversion and AOV of your store.

Jakub Czajka
https://soft-synergy.com Expand

Budget: 432 USD Deadline: 11 days

ready to help you out

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Budget: 120 USD Deadline: 10 days

I’ve reviewed FemmeAthletes.com and the BalancePath System™ concept. You have a high-quality product in a competitive niche, and to scale, the store needs to move beyond a basic catalog to a high-converting, trust-driven ecosystem.

I specialize in Shopify CRO and UX Strategy, specifically for health and wellness brands. My goal is to transform your store into a seamless sales machine that clearly communicates the science behind your supplements while maximizing Average Order Value (AOV).

Here is how I will approach the FemmeAthletes optimization:

Elevating the BalancePath System™: I will redesign the homepage and product pages to visually map out the connection between metabolism, hormones, and blood sugar. We need to sell the result, not just the bottle.

High-Converting Bundle Strategy: For the Balance Bundle, I'll implement "Bundle & Save" UI patterns that make the value proposition irresistible, significantly increasing your AOV.

Frictionless Subscription UX: I will optimize the "Subscribe & Save" flow to reduce churn and make recurring revenue the default choice for your customers.

Trust & Authority Signals: We will implement strategic social proof placement (reviews, expert stamps, and scientific data) at key decision-making points to overcome "skepticism barriers" in the supplement niche.

Mobile-First Performance: With most wellness traffic coming from social media (Instagram/TikTok), I’ll ensure the mobile UX is lightning-fast and "thumb-friendly."

AI-Search Readiness: I will structure your content and metadata to ensure FemmeAthletes ranks as a top recommendation in AI-driven search engines (Perplexity, ChatGPT, etc.).

Why choose me?
I don’t just "tweak themes." I analyze user behavior to identify where you are losing money. I combine clean aesthetics with aggressive conversion tactics (upsells, cross-sells, and urgency triggers) that feel premium, not "spammy."

I’m ready to conduct a deep audit of your current Shopify setup and start implementing the BalancePath digital facelift immediately.

Are you available for a quick 10-minute chat this week to discuss the specific conversion goals for Berberine Max+ and the Inositol Plus? Expand

Budget: 400 USD Deadline: 12 days

Hello,

I’d be happy to help optimize and redesign your Shopify store for FemmeAthletes to improve conversion, trust, and overall sales.

I can start with a full audit of your website and then optimize key areas such as the homepage, product pages, shop page, bundles, subscription UX, upsells, trust signals, mobile experience, SEO, and site speed. The goal will be to improve the store structure, strengthen the brand positioning around the BalancePath System™, and increase conversions and subscriptions.

I’ll focus on creating a clean, high-converting layout that builds trust and encourages customers to purchase and explore bundles.

Here are a few examples I recently created.
https://www.allbirds.com/ ..(Shopify)
https://www.pipsnacks.com/ ..(Shopify)
https://www.taylorstitch.com/ ..(Shopify)
https://sokoglam.com/ ..(Shopify)
https://www.missouriquiltco.com/ ..(Shopify)
https://custo.com/es/10-mujer ..(Shopify)
https://ratiocoffee.com/ ..(Shopify)
https://jtcoffee.com/..(Shopify) Expand

Budget: 800 USD Deadline: 10 days

Hello!
I am a Shopify specialist with over 3 years of experience. I create effective turnkey stores, engage in design, technical setup, CRO, SEO optimization, email marketing, and launching advertising (Google/Meta Ads).
I am ready to take on your project.

Budget: 250 USD Deadline: 2 days

I have familiarized myself with your brand FemmeAthletes.
How I will help increase sales and conversion of your store:

Mobile-First & Speed: I am an advocate of "clean" Shopify. Instead of installing a dozen heavy applications that slow down the site, I optimize the theme at the code level (using modern build tools like Vite). This will provide instant loading on mobile devices.

Optimization of Bundle and Subscriptions: I will redesign the structure of the Balance Bundle and the Subscribe & Save block. I will focus on benefits and long-term results to increase the average order value (AOV) and customer lifetime value (LTV).

CRO structure of pages: I will restructure product cards and the main page so that scientific data about products combines with strong social proof (reviews and trust signals) at the critical decision-making points.

Content for AI search: I will prepare the semantic structure of the site and microdata so that new search algorithms (AI search) clearly read the authority of your brand.

Upsell & Cross-sell: I will implement soft upsell tools in the cart that will appear as expert recommendations rather than intrusive advertising.

My goal is to make your technical stack an invisible assistant that effectively converts traffic into loyal subscribers.

I am ready to discuss the details of the audit of your current store. When would it be convenient for you to talk? Expand

Budget: 350 USD Deadline: 30 days

Hello! I have reviewed your assignment and believe that I can successfully complete it. I would be happy to collaborate, please write to me personally for further details.

Budget: 400 USD Deadline: 8 days

Hello
I can help optimize your Shopify store to improve conversion, UX, and sales. I have experience with CRO product page optimization upsells bundle strategy mobile UX and speed improvements.
I can audit and improve your homepage product pages and store structure to increase conversions subscriptions and average order value.
Freelancehunt

Budget: 400 USD Deadline: 7 days

Hi! I can help take your Shopify store to the next level by boosting conversions, trust, and sales.

Full audit & redesign: homepage, shop, product pages, bundles, subscriptions

Optimize UX/UI for desktop & mobile

Improve upsells, cross-sells, and average order value

Strengthen brand positioning & trust signals

Speed, SEO, and AI-friendly content optimization

Let’s make FemmeAthletes not just look great, but sell better

Freelancehunt Expand

Budget: 400 USD Deadline: 7 days

Hi, I can help optimize and redesign your Shopify store to improve conversion, trust, and sales.

Shopify CRO audit (homepage, product pages, shop, bundle strategy)

Improve UX/UI and mobile experience

Optimize upsells, cross-sells, and subscription flow

Add strong trust signals and review sections

Improve SEO, site speed, and content structure for AI search

I have experience with Shopify optimization and conversion-focused design. Ready to review your store and start improving performance
Freelancehunt Expand

Budget: 400 USD Deadline: 15 days

Hi Luiza, I reviewed FemmeAthletes and your store femmeathletes.com. The product idea is strong and the BalancePath System™ concept is a good brand story, but the store structure can guide visitors to purchase more clearly.

Right now the main opportunity is in conversion flow. Visitors see the product, but the pages can do more to explain benefits, build trust, and push bundles or subscriptions.

What I will improve:
• Homepage structure so the BalancePath System is explained fast and leads users to the products
• Product pages with clearer benefits, ingredient proof, FAQ, and stronger buy sections
• Bundles and upsells to increase average order value
• Subscription UX so “Subscribe & Save” feels like the best option
• Trust signals like reviews, proof, guarantees, and science backed messaging
• Mobile UX since most supplement traffic comes from mobile
• Speed and SEO structure to help ranking and AI search visibility

Relevant work:
https://negativeunderwear.com/
https://artisaire.com/
https://theyetee.com/
https://sisterjane.com/
https://www.bioliteenergy.com/
https://besamecosmetics.com/

Quick question before starting: are most of your visitors coming from ads, social media, or organic search? That will help prioritize the conversion changes.

Thanks Expand