Budget: 15000 UAH Deadline: 31 days
Hello!) I understand the task. If we are talking about redirecting traffic from social networks to a Telegram channel about Turkey, it is important to find connections that provide an adequate price per subscriber and can then be scaled normally to other topics and GEOs.
My approach for your project:
- First, I will analyze which specific topics you will be testing, from which social networks you plan to drive traffic, and how your Telegram channel is currently packaged.
- Next, I will gather initial hypotheses about the connections: presentation, content format, creatives, CTA, and the logic of transitioning to Telegram.
- I will separately look at the specifics of Turkey: language, presentation style, audience reaction, and what works best in this GEO.
- At the start, I would conduct a quick test of several connections to avoid wasting time on a single hypothesis.
- Then, I will eliminate weak approaches and keep only those that provide a reasonable price per subscriber and potential for scaling.
Experience:
I have experience working with Telegram projects, audience engagement, and testing funnels for target actions. I understand well that in such tasks, it is important not just to have a quantity of traffic, but the cost of acquisition, audience quality, and the ability to further scale effective connections.
I can join the work with a small team to implement new connections/creatives faster, etc.
