Поисковое управление репутацией (SERM)

About the project TripBox (tripbox.ge) is a local P2P car rental marketplace in Georgia. The website is technically ready and well-indexed, but there is little written about us online, so competitors appear in search results and AI responses (ChatGPT, Perplexity, Gemini). The task is to change this: to obtain quality mentions, publications, and links on relevant platforms. What needs to be done (main task) Conduct external PR/link building and assist with SEO: find relevant platforms and authors, negotiate publications and mentions, place materials, and track results. We need QUALITY thematic placements (travel, car rental, Georgia, relocation), not meaningless mass purchases. Key actions 1. Competitor analysis: where other car rental services in Georgia are mentioned (articles, "TOP services" lists, blogs, forums), compile a list of target platforms. 2. Outreach: emails to editors and bloggers offering to add TripBox to lists or publish guest material. 3. Placement: guide articles and mentions on RU and EN platforms (vc.ru, dtf.ru, Zen, Habr, Pikabu, travel blogs, Telegram channels, forums; in English — Reddit, Medium, Quora, Tripadvisor, travel blogs). 4. SEO: link promotion, types of links (dofollow/nofollow), anchors, thematic relevance of donors, quality assessment of the platform (traffic, spam metrics), technical basics. 5. Paid links/placements: know WHERE and HOW to buy correctly (exchanges, direct agreements) so that it works and does not harm. 6. Reputation: help set up/fill Trustpilot, Google Business, Yandex Business (reviews — only from real clients). 7. Reporting: table (platform / date / link / type / topic / status). Would be a plus Experience in traffic arbitrage (funnels, sources, ROI) — travel niche with paid channels, a person who thinks about both organic and arbitrage is valued. Content We prepare part of the texts (there is a brief with the brand, facts, and topics — we will send it to the selected one). If you write yourself/with authors — please specify. What NOT to do (important) — Garbage mass purchases on cheap exchanges, runs, farms, PBN. — Fake reviews "from tourists" (this gets you banned). — AI-generated text in bulk without editing. We need "white" PR and quality placements that will not harm the site. What we ask you to show in your response 1. Examples of real placements from the last 6-12 months — links to specific articles/mentions. 2. Experience in SEO/link building, travel, or arbitrage. 3. How you choose platforms and distinguish quality donors from garbage ones. 4. Where and how you buy links/placements (briefly). 5. RU and EN platforms or only one? 6. Format and cost — preferably payment for results. Format Start — test month, we check quality, then expand. Long-term with good results. We will provide a brief, service data, access upon agreement. No template "I guarantee top in a month" — real examples and understanding of white methods are important. You can contact directly: +995 708 001 008 (WhatsApp/Telegram). Write with examples of work.