What needs to be prepared:
1) Develop a work plan for preparation and launch
2) Materials for creating Google Ads banners
3) Calculate the advertising budget for the test launch.
4) Specify the total cost of your services for the work (for setup, support for 1 month)
We are currently waiting for your cost for developing this preparatory plan, then based on it we will calculate all budgets.
Specify the total cost of your services for the work (project preparation) - this is this stage of work!
I am waiting for your price proposal. No explanations will be provided at this stage of work!
Project description briefly:
About the company
B2B SaaS in the healthcare sector.
We help management companies of Skilled Nursing Facilities (SNF) improve MDS accuracy, billing, and reimbursement using AI technologies.
🎯 Task goal
Launch and optimize Google Display Ads to attract quality leads (CEOs / Owners of SNF management companies in the city of New York) with the goal of:
🛠️ WHAT NEEDS TO BE DONE
1️⃣ Preparation and strategy
Analyze our website
Propose the structure of Google Display campaigns
Propose audiences (custom, in-market, contextual, placements)
2️⃣ Launch Google Display Ads
Create and launch Google Display campaigns
Focus on Lead quality, not volume
Set up statistics
Set up conversion tracking:
3️⃣ Creatives and copy
Propose banner concepts (minimalism, B2B, enterprise)
Work with the following messages:
Grow Reimbursement with AI
AI That Brings Order to SNF Billing
PDPM-Driven Reimbursement Growth
Visual elements:
PDPM growth graphs
KPI / dashboards
process flow
No people, patients, robots, sci-fi
4️⃣ Compliance and Google policy
5️⃣ Optimization and reporting
📦 EXPECTED RESULT
Launched and functioning Google Display campaigns
First quality leads (CEOs / Owners of SNF management companies)
Recommendations for scaling or adjusting the strategy
🔍 REQUIREMENTS FOR THE SPECIALIST
Experience with Google Ads (Display)
Experience in B2B / healthcare / SaaS — a big plus
Understanding of compliance in healthcare advertising
Ability to work independently (strategy → launch → optimize)
⏳ Work format
Freelance / contract
Test launch
Payment: to be discussed
📣 BONUS (if any)