A specialist in GTM / Google Ads / web analytics is needed for a one-time diagnosis.
There is an online store on Khoroshop.
The site has GTM, which captures advertising data and transmits it to the CRM through our server script.
Problem
Some orders arrive in the CRM without gclid and other parameters. (Client User Agent,fbc and other attributes.)
In our sample, about 18–19% of orders come without this data, and in most of these cases, other custom fields are also missing.
What we already know
utm_*in the CRM is most often present, added by GA4 through the CRM- separately, we have custom logic through GTM → server → Asteril CRM
- there is a suspicion that the problem is not in one field, but that in some orders the entire custom update does not trigger or does not reach
What is needed
- help to find where exactly the attribution data is lost
- determine where the weak point is: GTM, cookie/storage, thank-you page, server script, or CRM entry
- possibly suggest a practical solution on how to reduce data loss
What we have for verification
- screenshots / access to GTM
- examples of orders where custom data is empty
- exports from CRM
- information on the current data transmission logic
What we want to receive
- a clear conclusion, where the data is lost
- a short list of checks and conclusions
- recommendations for correction
In your response, please write:
- Have you had experience with GCLID, GTM, offline conversions, transferring attribution to CRM
- Have you worked with Khoroshop or custom data transfer
- How would you approach the diagnostics
- Cost and timelines
Need a specialist for setting up logging of data loss in the chain website → script → CRM.
The current task is not to fully fix the problem, but to understand at which stage the data is lost. It is necessary to review the current data transmission logic and set up logging at key stages: what was received, what was sent, what arrived, where fields became empty or were lost.
Looking for a person with real practical experience in JS, GTM, data transmission to CRM, and debugging such integrations.
Important: if you are working solely relying on GPT without your own experience in similar tasks - please do not waste either your time or mine.
Потрібен спеціаліст для налаштування логування втрати даних у зв’язці сайт → скрипт → CRM.
Зараз задача не в повному виправленні проблеми, а в тому, щоб зрозуміти, на якому етапі губляться дані. Потрібно переглянути поточну логіку передачі та налаштувати логування по ключових етапах: що отримали, що відправили, що дійшло, де поля стали порожніми або загубилися.
Шукаю людину з реальним практичним досвідом у JS, GTM, передачі даних у CRM та дебазі таких інтеграцій.
Важливо: якщо ви працюєте лише полягаючись лише GPT без власного досвіду в подібних задачах - будь ласка, не витрачайте ні свій, ні мій час.
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Вітаю. Просто залишу коментар з власного досвіду, можливо, це зекономить вам час або дасть додаткову ідею, де шукати проблему.
Ваші 18-19% втрат - це ймовірно робота блокувальників реклами та приватних браузерів. Звісно, проблема може бути в ншому.
Наприклад, я особисто користуюся браузером Vivaldi, і з нього мої мітки (gclid, fbc) ніколи не доходять до аналітики чи CRM (дізнався, коли виконував налаштування міток на сайті). Такі браузери просто "зрізають" ці параметри.
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Доброго дня. В результаті прийшли до якогось рішення, як можна навіть через блокувальники підхоплювати дані?
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