Need a WordPress specialist for website optimization for applications (lead generation)
Task
It is necessary not a redesign, but optimization of the site for receiving applications (leads).
The main goal is for the site to start generating more inquiries.
🧩 What needs to be done
1. Redesign the main page:
- create a clear selling first screen
- add a call to action (buttons “Get Consultation”, “Calculate Cost”)
- remove “informational fluff”, focus on services and applications
2. Add/configure forms:
- application form (Name + Phone + Type of service)
- popup form (after 10–15 seconds)
- forms on all key pages
3. Improve the site structure:
- clearly separate 2 directions:
- repair of equipment
- production of hydraulic equipment
- add a logical path for the user to the application
4. Add conversion elements:
- sticky button “Leave an Application”
- click-to-call (call in 1 click)
- Viber / Telegram buttons
5. Basic SEO optimization:
- configure pages for key queries:
- production of lifting equipment
- lifts for people with disabilities
- cargo lifts
- write Title / Description / H1
6. Technical optimization:
- improve site speed
- optimize mobile version
- connect analytics
📊 Analytics (mandatory)
It is necessary to connect:
- Google Analytics
- Google Tag Manager
And set up events:
- form submission
- click on the phone
- click on messengers
🎯 Expectations from the work
- increase in the number of applications from the site
- improvement of conversion
- simple and clear path for the client to the application
⚠️ Important
- no full redesign needed
- do not change CMS (remains WordPress)
- main focus — applications, not design
Client's review of cooperation with Yuliya Kulagina
Need a WordPress specialist for website optimization for applications (lead generation)I was satisfied with the collaboration with the freelancer. The work on WordPress was done well and within the agreed deadlines. All tasks were completed professionally, and requests and revisions were addressed promptly.
Freelancer's review of cooperation with Denys Levishko
Need a WordPress specialist for website optimization for applications (lead generation)Everything is fine) Thank you very much) We were a bit delayed with communication, but in Ukraine, anything can happen right now.
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Good day! I have reviewed your task and am ready to take on the optimization of the website for lead generation. Since the main goal is to increase the number of applications, rather than redesign, I will focus on implementing conversion elements: I will redesign the first screen for a clear offer, set up feedback forms, pop-ups, and sticky buttons for quick access to messengers. Within WordPress, I will clearly separate your two areas (repairs and manufacturing), write SEO tags for freight elevators and equipment for people with disabilities, and I will definitely connect GTM and Analytics with goal settings for all types of inquiries. I will complete the entire scope of work with an emphasis on technical speed, mobile version, and conversion in 10 days — message me, I am ready to start!
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Hello, Denys!
Thank you for the detailed description of the task. To better understand your project, please clarify:
1. Do you already have any ideas or examples of websites that you like in terms of the structure of the main page?
2. Do the forms need to be set up on all pages or only on key ones?
3. Are there already configured Google Analytics and Google Tag Manager accounts, or do they need to be created from scratch?
4. What is the current loading speed of the website, and has any optimization already been conducted?
My approach to optimization:
… - First, I conduct an analysis of the current website structure to identify "bottlenecks."
- Next, together with you, I determine the most effective ways to improve the first screen and calls to action.
- I set up convenient and understandable forms for collecting applications, including pop-up forms.
- I add conversion elements and optimize the website for key queries for better SEO.
- I pay special attention to loading speed and mobile adaptation.
- I connect and configure analytics to track key user actions.
In the end, you will receive an optimized website aimed at increasing the number of applications and improving conversion without changing the CMS.
Denys, please send your clarifications in private messages – we will review your website, and I will propose a specific action plan.
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Hello!
What I will do:
I will redesign the main page for sales (first screen + clear offer)
I will add strong CTAs (“Get a consultation”, “Calculate cost”)
I will remove unnecessary informational noise, focusing on applications
I will set up forms (regular + popup + on key pages)
I will add conversion elements (sticky button, click-to-call, messengers)
I will separate the logic of two directions (repair / production)
… I will create a basic SEO structure (Title, Description, H1)
I will connect Google Analytics and Google Tag Manager
I will set up events (forms, calls, messengers)
I will optimize the mobile version and speed
Focus:
not “nice blocks”, but more applications from the same traffic
a clear user path to conversion
minimum changes to CMS, maximum effect
A couple of questions:
What are the main sources of traffic now (SEO / advertising / mixed)?
Is there already analytics and data on applications?
What is the target geography of clients?
I can start with a quick audit and show where exactly applications are currently being lost and what will provide the biggest increase.
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Good day, Denis! Send the link to the website — I will review the structure and immediately say what can realistically be done within the budget. Forms, popup, sticky button, GTM + GA4 with events, SEO meta — all tasks are familiar. I am ready to start right after receiving access.
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Hello! The task is completely clear: you need not a "beautiful website," but a stable flow of applications. I specialize in transforming informational resources into effective trading platforms without changing the CMS.
What I will do:
1. Conversion-focused first screen: The client will immediately see your key services and buttons for calculating costs.
2. Application collection system: Forms at all key points, pop-ups, and convenient messenger buttons.
3. SEO preparation: I will write meta tags for your queries (cargo lifts, equipment repair) to attract targeted traffic.
4. End-to-end analytics: I will set up tracking of every click on the phone number and every submitted form through Google Tag Manager.
5. Speed and Mobile: The website will open instantly on smartphones, which is critical for quick repair orders.
Cost: 27,000 UAH.
Deadline: 11 working days.
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411 6 1 Hello! I specialize in WordPress, SEO, speed optimization, and lead generation forms. I offer to conduct an audit, speed up the website, improve conversion, set up forms, and integrate with CRM. I am ready to discuss the details and deadlines.
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1973 17 0 1 The website exists, traffic exists — but there are no applications because there is no clear path from "entered" to "left contact": this is exactly what we will fix.
I have experience in setting up conversion scenarios on WordPress: implementing forms, popup triggers, sticky elements, and connecting GTM/GA4 with tracking of target events — submit, click-to-call, clicks on messengers.
I start with a technical audit: PageSpeed, mobile version, current structure — so as not to make changes blindly. Next — restructuring the main page into two directions (repair of equipment / hydro equipment), implementing forms on key pages, a popup with a delay of 10–15 seconds, a sticky button, and click-to-call. At the same time — I write Title/Description/H1 for the provided key queries and connect analytics with the necessary events through GTM.
Estimated time — 10–14 days, cost $400.
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369 Good day and Good day
👉 I have over 6 years of experience in managing SEO projects. I specialize in promoting brands in the online space turn-key.
✅ I increase traffic by +300% within 6 months
✅ I will bring over 500 keywords to the top 10 of Google
✅ I optimize website speeds to 90–100 points in Google PageSpeed
More cases – in personal correspondence.
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4429 80 1 4 Trust a professional with over 10 years of experience! The rates and deadlines are current! I will be happy to cooperate! Experience in commercial development of online stores on CMS, business portals, and corporate websites - 11 years! +CMS: WordPress(+Woocommerce) PrestaShop/Opencart/Joomla/Bitrix/MODX/DLE/Shopify php/html/css/js/Mysql, PhotoShop/Figma Examples of work (from scratch, turnkey): Https://outoftime.market https://rebitc.com https://amari.net.ua/ https://heypretty.gr/ https://thaibalispa.pl/ https://wildandorganic.com/ https://cryptosignals.org/ https://ecnbot.com https://locs-ua.com/ https://www.grower.com.ua/ https://www.alternativemedicine.com.ua/ https://silkkiss.ua/ https://v12coffee.com.ua/ https://smrtalgo.com/ https://sengero.no/ https://beautybysim.no/ https://sonatagalleri.com/ https://www.solmy-realestate.com/ https://www.emmanuel.com.ua/ https://www.onsitecomputersinc.com/ https://express-tehbud.com/ https://korostenporcelain.com.ua/ https://sladok.com.ua/ https://pricemds.com/ https://picupmedia.com/ https://www.serasar.com/
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3248 34 0 Hello! I am ready to complete your task, I have extensive experience in creating turnkey websites.
The price for 1 block ranges from $60 to $110 (depends on the format of the website you choose)
* includes the design development of the first block in two concepts to choose from
* includes the preparation of the layout for PC/mobile version
* includes 3 free iterations of revisions
Layout: from $70 to $125 (depends on the format of the website you choose)
* includes the development of a feedback form
… * includes the connection of hosting and admin panel
I am ready to discuss your budget here and come up with the best option for you.
Portfolio:Behance
Behance
Examples of websites:
creotivity-tm.com.ua/the-one
creotivity-tm.com.ua/oak-yard
https://creotivity-tm.com.ua/car4soul/
https://creotivity-tm.com.ua/fidelity-office/
https://creotivity-tm.com.ua/skylead/
Write to me — we will discuss the details.
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4873 39 0 Good day! I will do it, feel free to contact me! Experience 9 years. Portfolio:
Freelancehunt GitHub: github.com/web-programmer-pro
$2000 | 60 days.
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375 1 0 Good day!
I am ready to complete your project. I work with web development and design, have practical experience and a portfolio.
I have worked with clients from Ukraine and Europe, adhere to deadlines, and am always in touch.
I am ready to discuss the details and offer the optimal solution. I can start as soon as possible.
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1786 8 0 Good day, Denis! The task is clear — not a redesign, but a conversion. I specialize in such projects. Before naming the deadlines and price, I want to do one thing. I will run PageSpeed Insights and review the current structure of the site. I will do this for free, it will take 15 minutes. After that, I will tell you where exactly the applications are currently being lost and what can realistically be fixed within the budget.
Regarding the task, a few clarifications:
1. Which page builder is currently being used - Elementor, WPBakery, something else? This affects the approach to forms and the first screen.
2. A popup after 10-15 seconds on mobile - Google lowers rankings for this. It’s better to make it only on desktop or after scrolling. I will advise on how to do it correctly.
3. GTM and events for forms: if forms are submitted via AJAX, the standard trigger will not work. I will set it up through dataLayer so that analytics counts the real applications.
… 4. I will check SMTP for forms separately. Often emails simply do not arrive, and clients are unaware of this.
Please let me know which builder is currently being used. I will conduct an audit and come up with a specific plan.
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3006 27 0 Good day, I am interested in your project and can help with its implementation!
Recent works!
https://wall-master.artbud.pro/
https://www.cardanmash.com.ua/
http://floridagardendesigns.com/
https://advilion.com
http://axiomaplus.com.ua/
… https://maxinstal.ch/
http://otpad.com.ua/
http://spectrum.net.ua/
https://sugacards.com/
Detailed discussion, advice, preferences, evaluation in personal discussions!
Respectfully, Vasily...
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1762 19 0 1 Hello, Denis!
Our IT company creates and refines websites that operate stably, quickly, and solve specific business tasks for clients. We are engaged in developing websites "from scratch" as well as improving existing solutions, enhancing their performance and user experience for your users.
We have experience in:
- developing responsive and fast websites on various platforms (WordPress, OpenCart, Shopify, WIX);
- integrations with payment systems, CRM systems, external services, and internal systems;
- optimizing the performance and security of websites;
- setting up analytics and basic SEO tools;
… - software development and automation of business processes: managing customer databases, resource accounting, automating repetitive tasks, integrations with third-party systems;
After completing the project, we provide 14 days of technical support, during which we help adapt the system to your final business processes and consult on any questions regarding the completed work. Thanks to the free support of the completed project, this allows you to be confident that the developed solution operates stably from the moment of launch and does not require any additional adjustments.
We work in a structured, responsible manner - focused on results that meet your business goals.
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1430 21 0 Hello. I specialize in developing conversion websites, so I can complete your project.
To start, I need to evaluate your website, conduct an audit, and research competitors.
After that, I will be able to offer you a good competitive solution, change the structure, divide the services, and add necessary hooks that will increase conversion.
What will be done:
1. Audit of your website and competitors
2. Development of structure and distribution of services
3. SEO settings and connection of all necessary plugins
4. Connection of analytics
5. Addition of hooks and additional buttons.
… 6. Update of Offer, CTA, hooks.
Please send the link to your website.
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12912 67 0 Hello! I will complete your task quickly and efficiently.
My recent works
https://florist-map.vercel.app
https://indexfast.pp.ua
https://monitortest.pp.ua
https://mamamia.pp.ua
My portfolio: https://freelancehunt.com/ua/freelancer/romas6ka.html#portfolio
… Write to me, I will start working today. I will be happy to collaborate with you!
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835 7 0 1 Good day, Denis.
I am ready to take on the SEO optimization of the website.
Can I see the website for evaluation?
I suggest we discuss the details of the project.
SEO FROM 8 thousand UAH + budget for texts and programmer's work.
Work plan
https://docs.google.com/document/d/1WWOh2HuVky8oUmAUZuP1Z8v5H7AJSdbTpY-QaQ98DsA/edit
SEO checklist
… https://docs.google.com/spreadsheets/d/1-JmY9VYA9ouSRHnO5uDc0L83B6JsTUO9/edit?gid=671511779#gid=671511779
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1362 3 0 I see you need optimization for applications, not design. The clear separation of equipment repair and hydraulic equipment particularly caught my attention - this is the right move to avoid mixing audiences. I have updated lead generation websites on WordPress for three B2B companies, and after adding popup forms and click-to-call, the conversion to applications increased by an average of 20-30%. I work without all-in-one plugins, only with what is truly necessary for speed. I am ready to connect everything and write events in Analytics. One clarification: what is your current WordPress theme - custom or from the library, so I understand if my layout will conflict with updates?
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4873 107 0 Hello, Denis!
I am optimizing your website for applications to increase lead generation by improving the application registration process and implementing an effective system for tracking and processing requests so that you can respond quickly and efficiently to the needs of your clients.
The exact price and terms will be provided after clarifying the details.
Profile:Freelancehunt
Reviews:Freelancehunt
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231 Please provide a link to the website and 2-3 key services and regions you want to promote. Are GA/Tag Manager currently connected and what forms are being used (which fields, on which pages)?
We optimize WordPress for leads without redesign: clear first screen and strong CTAs, forms on key pages + popup 10-15 seconds, separation of two directions (repair of equipment / production of hydraulic equipment), clear path to application, sticky CTA, click-to-call, Viber/Telegram. Basic SEO (Title/Description/H1 for your queries), GA4+GTM with events (forms/calls/messengers), mobile and speed optimization. We work with lightweight JS/HTML/CSS solutions, without "heavy" plugins.
We are ready to do a quick audit and roadmap and immediately move to implementation. Write to us, we will agree on access and deadlines — we start this week.
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Завдання зрозуміле.
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