PPC Specialist (Google Ads)

A specialist in Meta Ads (Facebook and Instagram) is needed to launch and manage an advertising campaign aimed at attracting candidates for a job vacancy in Poland. The work includes: * analyzing the job vacancy; * preparing the advertising campaign; * creating advertising creatives and texts; * setting up the ads; * optimizing the advertising campaigns throughout the month; * analyzing results and making necessary changes. The advertising budget is paid separately directly in the Meta advertising cabinet.

A market analysis of potential clients is required for a creative marketing agency that creates over 5,000 advertising creatives per month for Meta, TikTok, YouTube, AppLovin, and other advertising platforms. Project Goal To identify priority niches and specific companies that regularly need large volumes of advertising video content. The results of the research will be used to build the agency's sales strategy for the next six months. Main Tasks The contractor must: identify 10–15 most promising niches; explain why each niche requires a large number of advertising creatives; identify the main advertising platforms and formats for each niche; find specific companies that actively use performance advertising; justify the selection of each company; determine which services the agency should offer them; create a priority list of companies for contact. Examples of current clients and additional information about the agency will be provided to the selected contractor separately. Niche Analysis ( For each niche, it is necessary to specify (Niches should be divided into three categories: high, medium, and test priority.): main advertising platforms; need for vertical video, UGC, motion design, and AI creatives; frequency of ad updates; need for testing hooks, offers, and variations; Company Search For each priority niche, it is necessary to find companies that: actively run ads on Meta, TikTok, YouTube, or AppLovin; regularly update advertising creatives; operate in multiple countries or with several products; scale user acquisition; may need an external production partner. For each company, it is necessary to specify: website, country, niche, and main products; advertising platforms used; examples or confirmations of advertising activity; why the company needs a large volume of creatives; which service should be offered to them; approximate potential workload; contact priority; relevant decision-makers and links to LinkedIn. Sources The research should be based on current and verified sources: Meta Ads Library, TikTok Creative Center, Google Ads Transparency Center, App Store, Google Play, LinkedIn, company websites, job postings, investment databases, and industry reports. Priority geographies: USA, Canada, UK, Australia, Eastern Europe. Expected Outcome The contractor must provide: A brief analytical report with a ranking of niches. A table with 150–300 potential companies. A separate list of 30–50 companies for the first wave of contacts. Justification for the selection of each priority company. A recommended offer and personalized approach to contact. Recommendations for the order of testing niches over the next six months. The main result of the project is a clear understanding of which niches to develop, which companies to contact first, whom exactly to write to, and which services to offer them. We expect examples of similar research from you (without them, candidates will not be considered) and your wishes regarding the terms.

Task: Development of a marketing strategy for a recreation and wellness complex Goal Increase the number of bookings and profits of the complex by building a comprehensive marketing system. What needs to be done 1. Analysis * analysis of the complex * competitor analysis * target audience analysis * SWOT analysis * identification of strengths and weaknesses 2. Marketing strategy Develop a promotion strategy for: * Google Search * Google Performance Max * Google Display * Facebook * Instagram * TikTok * YouTube * Telegram * Email marketing * SEO * affiliate programs * travel catalogs * OTA (Booking.com etc.) * PR and other customer acquisition channels. For each channel, it is necessary to determine: * goal * budget * expected result * KPI * launch timelines. 3. Content strategy Develop: * content plan for the website; * content plan for Facebook; * content plan for Instagram; * content plan for TikTok; * content plan for YouTube. Determine: * publication frequency; * categories; * topics; * seasonality; * video content; * articles; * photographs; * Reels; * Stories. 4. Website development strategy Determine: * which pages need to be created; * which articles to write; * which categories need to be developed; * SEO strategy; * internal linking; * improving website conversion. 5. Sales funnel Describe the customer journey: * first contact; * introduction to the brand; * interaction; * booking; * repeat booking; * recommendations. 6. Advertising For each advertising channel, it is necessary to determine: * budget; * target audience; * creatives; * offers; * expected cost per lead; * expected cost per booking; * forecast of results. 7. Analytics Set up or describe: * Google Analytics 4; * Google Tag Manager; * Meta Pixel; * call tracking; * booking tracking; * UTM tags; * cross-channel analytics. 8. Financial model Calculate: * CAC (customer acquisition cost); * CPL; * CPA; * ROAS; * ROI; * ROMI; * average check; * LTV; * break-even point of advertising; * acceptable cost per booking. 9. Work plan Build a step-by-step plan for: * 3 months; * 6 months; * 12 months. With indications of: * priorities; * budget; * executors; * KPI. Expected result: Upon completion of the work, a document should be provided that contains: * complete marketing strategy; * step-by-step implementation plan; * financial calculations; * calendar of marketing activities; * return on investment forecast; * recommendations for the team; * recommendations for the advertising budget.

Hello! We are launching a new marketplace and are looking for an experienced team (agency or a cohesive team of freelancers) to take on the full cycle of marketing from scratch: from pre-launch strategy to a stable flow of customers. The tasks are divided into two key areas:1. B2C Direction (Attracting Buyers) Goal: Bring active buyer traffic to our marketplace. Tools: SMM, targeting (Meta/TikTok), contextual advertising (Google Ads), and other effective sources.2. B2B Direction (Attracting Sellers) Goal: Attract sellers (merchants) who will purchase tariffs for trading on our platform. Tools: Google Ads, LinkedIn, Meta Ads, lead generation. Payment Terms for B2B: For this direction, we want to build the work based on PPC / Pay per Client (payment for results). Each tariff successfully purchased by a seller = fixed bonus or % for your team.What needs to be done at the start (Stage 0): Pre-launch Strategy: Plan a marketing strategy to warm up the audience and gather a base (leads) even before the official opening of the platform. Budget Planning: Calculate the necessary marketing budgets and projected customer acquisition cost (CAC/CPL) for both directions. Marketing Moves: Propose creative mechanics for a quick start (promotions, referral programs, special offers for the first sellers).Who we are looking for: A team with experience in promoting marketplaces, E-commerce, or complex B2B/B2C projects. Specialists who can calculate numbers (ROI, ROMI, CPA, CAC) and work with analytics (Google Analytics 4). Those who are ready to work based on KPIs and a results-based payment model (for the B2B segment). Please indicate in your response: Cases in the field of marketplaces or E-commerce (if any). Your working conditions (fixed fee for B2C direction + vision of Pay per Client conditions for B2B). What would you start with in preparation for the Pre-launch stage? We look forward to your proposals!

We are looking for a specialist with experience in the B2B sector who can build, configure, and optimize sales funnels, as well as has practical experience in cold lead generation for IT services (website development, PPC, optimization, etc.). Within the project, it is necessary to: Analyze and create funnels: optimize current customer acquisition channels and develop new effective connections. Generate leads: find potential clients. Maintain reporting: record results in the CRM system.Initial tasks: Process the existing database of companies. We are looking for a person for both part-time and full-time.Advantages: Experience in IT marketing or digital agencies. Understanding the specifics of selling development and SEO services in the markets of Ukraine and/or the EU, USA.