PPC Specialist / Media Buyer (Dating Vertical) / Media Buyer

Set up and launch an effective advertising campaign for the app in the App Store aimed at increasing the number of installations and attracting the target audience. What needs to be done: Conduct an analysis of the app, competitors, and the market. Select and cluster relevant keywords. Set up the structure of the Apple Search Ads account. Create campaigns for branded, category, and competitive queries. Configure bids, targeting, and audiences. Optimize budget allocation. Prepare recommendations for improving the app page conversion (ASO). Set up tracking of results and key metrics (CPI, CPA, ROAS, Retention, etc., if analytics are available). Conduct initial optimization after launch. Requirements for the performer: Proven experience with Apple Search Ads. Availability of case studies on mobile app promotion. Understanding of ASO and mobile analytics. Experience with App Store Connect, AppsFlyer, Adjust, Firebase, or similar systems will be an advantage.

Need a freelancer for sales / lead generation for IT services I am looking for a sales or lead generation specialist who can help find real potential clients for services in the IT segment. The main task is not just to gather a random database of contacts, but to propose a working strategy for finding clients, test several channels, and help build a clear process for attracting inquiries, such as Upwork, LinkedIn, Fiverr, and so on. Target clients may include: small and medium businesses, local companies, online stores, service companies, startups, B2B companies, owners of existing websites who may need development, redesign, enhancement, support, or improvement of online presence. Target regions may include: Europe, the UK, the USA, Canada, Australia, Balkan countries, or other markets if you can explain why they are suitable for testing. What the task includes: 1. Selection of promising markets It is necessary to identify the most promising directions for finding clients for web development and digital solutions. 2. Search and attraction of potential clients Independent search for companies and entrepreneurs who may need development, support, or growth of web projects. 3. Initial communication Contacting decision-makers, conducting initial communication, identifying needs, and presenting the company's services. Communication with the client in English. 4. Transfer of interested clients The main goal of the task is to organize targeted negotiations with potential clients interested in cooperation. 5. Sales funnel management Recording communication and work results in a convenient format (CRM, Google Sheets, or another tool). The result of the work should not be contact databases, but real dialogues, meetings, and potential projects. Important: Please do not send a general proposal like "I can do lead generation." In your response, I want to see your real strategy: Where exactly would you look for clients? What channels would you use: Google Maps, LinkedIn, Instagram, Facebook, email, WhatsApp, cold calls, etc.? How would you track your work? What results do you consider realistic in 7-14 days? Payment model: fixed payment for the test phase + bonus/commission for results discussed individually. Please start your response with the phrase: "My real client attraction strategy will be..." General and template responses will not be considered. I am looking for a person who can test the market, choose the right projects, find suitable businesses, and help build a clear client attraction process.