PPC Specialist for Two Projects

Looking for an experienced specialist who can set up a Google Ads campaign Need to set up contextual advertising for a website on Google based on keywords

About the project and product: We are a Ukrainian brand of high-performance agro-stimulants and fertilizers BioLamino. Our target audience includes farmers, greenhouse owners, large gardeners, and summer residents. Sales are conducted through a landing page with a cart. We are successfully advertising on Facebook Ads and are now looking for an experienced TOP-level specialist to scale the business and launch new traffic channels: Google Ads (Search + Performance Max), YouTube Ads, and TikTok Ads.️ What is already fully set up on our side: You won’t have to work “blindly” or fix basic mistakes. We have a professional infrastructure ready: Google Analytics 4 and Facebook Pixel: Installed on the site and verified via API. All events (page_view, form_start, generate_lead, add_to_cart, purchase) are tracked flawlessly. CRM synchronization: All leads and sales data are automatically transmitted and consolidated in CRM in real-time. A/B testing: A split test is running on the site. The updated version of the site (Variant B) shows a conversion increase to lead of +72.5% compared to the baseline version. Marketing hooks and creatives: We have clear, validated pain points for creatives that yield excellent conversion (e.g., “Why do vegetables wilt in the heat?”, “Save the cucumber blossoms”, etc.). We will provide all source materials, texts, and prompts for generating visuals. Tasks for the performer: Google Ads: Gathering semantic core (agrochemicals, growth stimulants, fertilizers for cucumbers/tomatoes, etc.). Setting up search ads for hot keyword queries. Launching and optimizing the Performance Max campaign (product grid + retargeting). YouTube Ads: Setting up video format ads to attract interested farmers. TikTok Ads: Installing the TikTok pixel on our site. Setting up and launching lead generation and transition campaigns for ready vertical creatives (9:16 format). Analytics and control: Checking the correctness of UTM tag transmission for new sources (so we can see TikTok and Google in GA4 and CRM). Candidate requirements (Middle+ / Senior level): Experience in the E-commerce, product business, or agro sector (will be a significant advantage). Presence of successful cases in Google Ads and TikTok Ads with confirmed ROI/ROAS figures. Ability to work with ready retargeting audiences (we will provide databases from CRM). Fluent in Ukrainian for writing ads. Payment and project budget: Budget for setup, launch, and management of the first month (Google Ads, YouTube, TikTok Ads): 26,500 ₴. Payment is made exclusively through the Safe freelance platform or by agreement. Upon successful start and first conversions — we move to ongoing monthly support and maintenance with a budget of 20,000 ₴ / month. Please include links to your cases in similar niches (E-commerce / Agro / Product) in your response and indicate your actual experience with Google Ads and TikTok.

The following tasks need to be completed:1. Prepare two advertising campaigns on Google Search (without launching) It is necessary to set up two separate advertising campaigns in two languages. You need to prepare: advertisements; headlines; descriptions; additional links (sitelinks) with descriptions; keywords based on search query statistics from Google Search Console for the site; negative keywords; all necessary settings for the most effective operation of the advertising campaigns.2. Set up conversions and analytics It is necessary to set up conversion tracking for user transitions from the main site to the personal account by clicking the “Order” button for further analytics. Also, it is necessary to set up other important events (conversions/triggers) that should be tracked for analyzing the effectiveness of the advertising campaigns.3. Check existing Google Ads settings (optional) Check the current settings of the Google Ads account, identify errors, and if necessary, delete or correct any incorrect parameters that were set up previously. This point is optional. If its cost is significant, we can perform it separately.Important Advertising campaigns do not need to be launched. It is only necessary to fully prepare all settings, conversions, and analytics so that we can later independently check and launch the campaigns.

We are the company Sun Box. We need to set up and launch targeted advertising for SunBox on TikTok. Task: Geographic display: Kyiv, Right Bank Service: rental of mini-storage for personal belongings and goods. Promotional price: from 499 UAH. Target audience: residents of the Right Bank of Kyiv, people during moving or renovation, small business owners, and online store owners. Main goal: to receive applications and calls from potential clients. Set up TikTok Pixel and track applications. Create separate ad groups to test different audiences and advertising videos. Check the possibility of geo-targeting by districts of the Right Bank or postal codes. If this is not possible, suggest the optimal option for local targeting. Prepare recommendations for the budget, advertising creatives, and the duration of the testing period. After launch, track results and optimize the campaign. Before starting work, please inform me: the cost of setting up and managing the advertising; recommended advertising budget; what materials and access are needed; estimated launch time; how reporting will be organized.

Looking for a specialist in Google Ads, GA4, and Google Tag Manager to set up the existing advertising account of a remodeling company in the USA. Main services: bathroom remodeling; kitchen remodeling; home additions; basement remodeling. Operating regions: Bucks County and Montgomery County, PA, as well as individual cities in Pennsylvania and New Jersey. Current status existing Google Ads account; several old Search, Smart, and Performance Max campaigns; separate Google Business Profile for service business and showroom; existing website on WordPress; GA4 connected; campaigns are currently paused. Main issue Previously, Google Ads primarily considered conversions as: route requests; interactions with Google Business Profile; website visits; regular phone clicks. Need to set up optimization for actual inquiries: successful forms and qualified calls. Scope of work Conduct an audit of the existing Google Ads account. Set up via GTM/GA4: successful form submission without a thank-you page; Calls from Ads; if possible, Calls from Website. Make actual forms and qualified calls Primary conversions. Convert directions, profile interactions, website visits, and regular click-to-call into Secondary. Prepare the existing Bathroom Remodeling Search campaign: Exact and Phrase keywords; negative keywords; correct geography; Presence targeting; Search Network only; Search Partners, Display, AI Max, and broad match turned off; correct RSA, assets, and landing page. Prepare the existing Kitchen Search campaign but do not launch it yet. Check that service Search campaigns use the main service GBP, not the showroom profile. Do not launch or reconfigure old Smart campaigns and showroom Performance Max. Provide a list of changes made and confirmation of conversion testing. Campaigns will only be launched after my separate approval. Requirements for the contractor Practical experience needed with: Google Ads Search; GA4 and GTM; call tracking; local lead generation; preferably home services, remodeling, or construction in the US market. In your application, please specify: Examples of similar projects. How you will set up successful form submission without a thank-you page. What actions you will make Primary and Secondary. How you will set up Calls from Ads. Fixed cost and timeline. Cost of support for the first 14 days after launch. Estimated budget: $100–180. I will consider justified proposals with a different cost. Support after launch is paid separately.