Attracting clients for the fencing club landing - kendo.dp.ua (2)

Contextual Advertising — incorrectly specified categories?

45 USD

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I set up a smart campaign Smart
22,306 - impressions
363 - clicks out of all clicks there were only 3 connections to the group and one reached the training. It seems to me that Google wasted money on garbage by launching ads on garbage partner sites.

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Launch - Only on my account.

Goal: Increase the number of sign-ups for trial training sessions (calls, transitions to the group in Telegram).

1. Main requirements

Campaign format: Search (Search) + Performance Max (with strict control of impressions).
Budget: Optimize for cost per conversion (max 150–300 UAH per application).
Payment for results: Preferably set up payment for conversions (calls, applications).

2. Campaign settings

Audience:
- Geo: Dnipro (radius 5 km) (the basis is those who can walk to the training).
- Age: 18–35 years. (payment from their own funds, not parents)
- Interests: sports, martial arts, Japan, anime.
Keywords:
- Phrases: "Japanese fencing Dnipro", "Kendo school Dnipro", "fencing training for children", "kendo for beginners".
  Enough lifting weights in the gym. - as an option for attraction
- Negative keywords: "buy", "online", "cheap", "game".

3. Traffic quality control

Exclude:
- Mobile applications and partner sites (except PMax).
- Impressions outside the geo.
Landing page recommendations:
- Clear CTA ("Sign up for training").

4. Reporting

Metrics: Conversions (calls, applications), CTR (>5%), CPA (<300 UAH).
Test duration: 2–3 weeks with daily monitoring.

5. Success criteria

Reduction of "wasted" clicks.
≥5 applications/calls per week with a budget of 1000–1500 UAH/month

The cost of a trial session is 200 UAH

Note: bids composed by AI are not accepted

Proposals 2 Rejected 9 Discussions 1

Oleksandr Melnyk

7 0

Projects 7
Rating -
Rating 520

Budget: 3500 UAH Deadline: 3 days

Hello, Dmitry! I am interested in your project, and I want to offer my help with launching and optimizing the advertising campaign.

You are right — the current "smart" campaign has clearly wasted the budget: 363 clicks, 3 transitions to the group, and only one person made it to the training. This indicates that Google's algorithms directed traffic to low-quality platforms within PMax, without filtering, with minimal relevance to your audience.

What I propose:
1. Restarting campaigns with a focus on real results:

🔹 Search Campaign:
Collecting semantics with a focus on hot queries.
Adding all negative keywords from your list and additional ones ("toy", "online training", "doll", "buy a sword", etc.). Maximum control over keywords — only exact and phrase match.

🔹 Performance Max (with control):
Structuring separation, setting up exclusions (mobile apps, partner sites), connecting audience signals.
Creatives: video, carousel, text — all aimed at specific conversion.

🔹 Landing Page/Group:
I will conduct an express audit of the landing page or Telegram group.
Clear CTA, understandable structure, relevant offers — this is critical when working with PMax.

2. Quality traffic control:

✔ Complete exclusion of mobile apps
✔ Ban on displays outside Dnipro (5 km radius)
✔ Clear age segmentation
✔ Setting up events (conversions): calls, transitions to Telegram, applications

Terms and cost:
📌 Work format — only through your account, as you specified.
📌 Payment: 3,500 UAH one-time for setting up two campaigns + basic audit of the landing page and recommendations.
📌 Management (optional) — 1,200 UAH/week (includes daily monitoring, adjustments, optimization for conversions).
📌 Reporting — Google Ads + application tracking form (if available).
📌 Payment for results: possible, with verified analytics and within a weekly test after setup.

Why me?
I work exclusively for results: transparency, clear hypotheses, behavior analysis, constant optimization. I have experience in setting up hyper-local campaigns.

If you are ready to launch effectively and with control — write to me, we will discuss everything and start in the coming days.

Have a good day and thank you for your attention to the application!

Dmitry Hrushchak

Winning proposal

32 0

Budget: 2000 UAH Deadline: 31 days

Good day!
I will be happy to manage and effectively optimize your Google advertising.

Over 9 years of experience. Cases in the portfolio. Certified specialist. Google Partner.

The management includes:
✅ daily account check
✅ bid adjustments
✅ search query checks
✅ adding new keywords (based on the search query report) ✅ adding new negative keywords (based on the search query report)
✅ implementing recommendations from Google
✅ optimizing advertising campaigns to reduce cost per conversion
✅ checking and adjusting placements for banner ads, excluding ineffective placements.
✅ monthly advertising report

Working with Google Ads, Google Ads Editor, Google Analytics, Google Tag Manager, Google Merchant Center, Google Data Studio.

Write to me, and we will discuss all the details!

Anastasiia Kyslenko

11 0

Budget: 8000 UAH Deadline: 21 days

Hello! Thank you for the details — I see you already have experience with launches, but unfortunately, a “smart” campaign often behaves not very smartly, especially without filtering platforms and careful control.

I can take on the setup considering all your requirements:

We will launch Search + Performance Max with clear limitations (we will exclude junk traffic).

I will set up analytics and goals to capture real actions: applications, calls, transitions to Telegram.

There will be full reporting + daily monitoring during the testing period.
The goal is to achieve the planned result: 5+ leads/week with a real application cost of up to 300 UAH.

I work officially as an individual entrepreneur.
Link to cases here: https://material-lantana-5d8.notion.site/1cac99f8858180ae8c7fc47606ffaf85
We can start as early as tomorrow — let me know if it’s convenient for you to discuss the details.

Oleksandr Yaremchuk

0 0

Projects -
Rating -
Rating 505

Budget: 10000 UAH Deadline: 30 days

Hello!

We are an officially registered Web Studio specializing in "turnkey" website development, graphic design, and digital marketing. Our professional services will help you reach new heights in the online space.

We are ready to take orders and execute according to your wishes.
Write to us in private messages — we will provide you with a brief and discuss the project in more detail.
The budget and deadlines are discussed individually.

Have a nice day :)

Andrey Vishnevsky

3 0

Projects -
Rating -
Rating 373

Budget: 8000 UAH Deadline: 30 days

Good day! I am ready to take your project to work. We can discuss the details further in private messages.

Mykola Rivnyi

46 0

Budget: 7000 UAH Deadline: 14 days

Hello, Dmytro!
It's great that you have clearly outlined the task — it's evident that you understand advertising. I am ready to help you set up Google Ads for the fencing club.
I will help set up a new campaign structure:
✅ Search — focus on your audience within a 5 km radius
✅ Performance Max — with strict control of placements
✅ We will disable junk placements
✅ I will set up conversion goals + daily bid monitoring

Target: achieve a CPA of up to 300 UAH and receive 5+ applications per week.
Message me — I will prepare a step-by-step plan and we will launch the campaigns properly.