Problems with Google Analytics and Google Ads
In Analytics conversions are fixed, but all paid traffic is somehow considered organic. Accordingly, as I understand, conversions with organic source are not transmitted to Ads.
This may be associated with a recent update of the site because special manipulations with advertising and analytics have not been carried out in recent times.
It is necessary to make sure everything works properly.
by P.S. They have already tried to forced the UTM bills, differently placing the code on the GTM and linking the accounts. Nothing of this.
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Good morning, I’ve told you that the problem is probably on the side of the site and when you switch the tag, and this question is to the programming.
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276 2 0 The good!
First you need to see the site - send to ls.
I set the conversion to GA3, GA4 through GTM
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Увімкніть у налаштуваннях облікового запису автопозначку оголошень та перевірте зв'язок UA з gADS
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адрессу сайта дайте
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Если с авторазметкой не помогает то можете попробовать ValueTrack параметрами в шаблоне отслеживания. Для всего аккаунта:
Все кампании — Настройки аккаунта — Отслеживание - Шаблон отслеживания - вставляете следующий шаблон
{lpurl}?utm_source=google&utm_medium=cpc&utm_term={keyword}&utm_content={creative}&utm_campaign={campaignid}
если нужно разметить отдельно товарку то на уровне кампаний вместо {keyword} прописываете {product_id}
Конечно можно более красочно напаковать, но для теста подойдёт
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Также в Merchant Center нужно не забыть автоматическую разметку бесплатных объявлений(настройки-конверсии), этот трафик будет всегда литься в органик без этой настройки
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после обновления сайта скорее всего обрезаеться автопометка/utm метки. проверьте на редирект
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