Product Manager / Product Marketer for the launch of a Beauty service (Positioning and GTM)
We are looking for an experienced Product Manager or Product Marketing Manager to develop the positioning strategy for a mobile application in the Beauty Tech sector.
About the project:
We are creating an app for beauty professionals and their clients. Our main advantage is maximum automation of routine tasks. We solve the problem of quickly creating content: the professional spends too much time on arranging "available slots," while our tool allows creating a professional banner for stories in just a few seconds.
Who we are looking for:
- Experience with mobile applications or marketplaces.
- Understanding of the specifics of small businesses and the service sector (Beauty would be ideal).
- Ability to translate technical features into clear customer benefits.
- Cases of developing Go-to-Market strategies.
It would be a plus:
- Experience with marketing automation tools.
- Understanding of UX/UI (ability to suggest how to make the interface simpler).
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14 days588 USD
212 14 days588 USD
Hello,
I have experience launching a product from scratch (B2B/B2C marketplace), where I was responsible for end-to-end product development: from strategy and positioning to implementation, team building, and launch.
I can be useful for your project because:
- I managed the product at all stages: strategy, product logic, team, launch
I formed the team and established work processes
- I worked with two-sided products and understand how to create value for different audiences
- I can transform functionality into clear user benefits
- I built Go-to-Market strategies (USA, Europe, India) and developed product positioning
- I have experience working with UX and simplifying user scenarios
… I can also help make the product as simple and understandable as possible for the masters.
I am ready to discuss the task in more detail.
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