Technical assignment for the song promotion tender
1. General information about the project
Project name: Promotion of a single in the pop-rock genre (Russian-speaking)
Performer: Female artist
Location: Estonia (but the target audience is Russian-speaking)
2. Task description
We are looking for a contractor for comprehensive promotion of a single in the pop-rock genre on the following platforms:
· Instagram*
· YouTube / YouTube Shorts
· TikTok
· VK Music / VK
· Spotify / Yandex.Music (if possible)
· Telegram (thematic channels)
Main goals of the campaign:
· Maximum reach of the Russian-speaking audience (Russia, Ukraine, Belarus, Kazakhstan, Russian-speaking diasporas in Europe and the USA)
· Increase in the number of streams on streaming platforms
· Attracting new subscribers to the artist's social media
· Getting into thematic playlists (if possible)
3. Key requirements for the performer
The portfolio must include:
1. Real cases of promoting music projects (at least 3-5) with confirmed statistics (screenshots of reach, streams, growth dynamics)
2. Examples of work in the pop-rock genre or related genres (pop, rock, indie)
3. Reviews from real artists (preferably with contact options)
4. Experience working with a Russian-speaking audience
5. Understanding the specifics of promoting artists from abroad
Red flags (please do not offer):
· Guarantees of a specific number of streams or viral success
· Proposals for bot boosting or artificial streams
· Lack of specifics in the description of working methods
4. Service details (what should be included in the proposal)
Please break down the proposal into blocks:
Direction What we expect
Instagram/Reels Native integrations with bloggers, targeted advertising, working with Reels
TikTok Seeding with music-oriented content creators, working with snippets, challenges
VK / VK Music Seeding in thematic communities (pop-rock, music, "mood"), VK targeting, promotion in playlists
YouTube Promotion of video/clip (if available), YouTube Shorts
Telegram Placement in thematic music channels
Radio (optional) Pitching to Russian-speaking radio stations (if experienced)
Streaming Working with playlists on Spotify, Yandex.Music, Apple Music
5. Format for submitting a commercial proposal
Please include in your response:
1. Strategy — a brief description of how you will promote this track (considering genre and geo)
2. Promotion channels — specific platforms and types of placements
3. Budget — breakdown by directions:
· Budget for purchasing advertising (seeding, targeting)
· Commission / payment for contractor services
· Total cost of the campaign
4. Timelines — campaign schedule (for example: 2-4 weeks)
5. Portfolio — links to cases (must include screenshots of real statistics)
6. Projected results — approximate expectations for reach and streams (without guarantees, but with justification)
7. Reporting — how and in what format you will provide analytics
6. Estimated budget (for understanding)