Python Django metric problem
The essence of the problem. People come to the website from various advertisements, from Facebook, Google, and others
they land on our site with utm tags.
The problem is that when they place an order, advertising systems incorrectly identify these orders, often providing false results, and the discrepancy is significant. Of course, there are likely multiple issues, not only at the website code level.
But, at the very least, we have the fact that a person arrives on the site with certain utm tags, but the site records different ones. For example: a person came from a Google ad, utm_medium = cpc, but the site tells us -> utm_medium = organic
At least, there is some problem with identification. This is not widespread, but such failures occur daily. It is necessary to check the technical side of the website, how the identification of tags works, their collection, and storage. I know that some changes might have been made there in the past.
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298 1 0 Hello! I can help with a technical audit of the website. I have experience solving similar cases with Facebook and Google Ads.
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290 1 0 Hello! We at SolidWay are ready to help with your UTM tag identification problem on the website. We understand how important it is to have accurate analytics to evaluate the effectiveness of advertising campaigns, and we already have experience in solving similar tasks within our portfolio.
Our team of Python and Django experts can thoroughly check the technical side of your website, analyze how tags are collected and stored, and identify the reasons why the data does not match. Using best practices, we can offer a reliable solution to improve identification.
We will discuss the details of this task to determine the steps for its implementation. The cost and timeline will be subject to discussion after we clarify all the nuances.
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230 1 0 I can help with your problem, I have good experience with Django and system administration. Feel free to contact me.
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